Post Status: The Community for WordPress Professionals
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“No matter what gets done and how much is left undone, I am enough.”

Brené Brown

Hey hey <<First Name>>.

This week Dan and I talked with Post Status member Lesley Sim of Newsletter Glue about refining our tedious and time-consuming newsletter workflow here. (I’ve been doing it for the last couple of weeks and it’s a bear!)

We also want to drink our member’s Kool-Aid and the WordPress/Gutenberg flavor every chance we can.

Lesley had incredible feedback about our newsletter design and readability flow and I wanted to share one big takeaway: Make “wayfinding” easy.

Our intention is to be the TL;DR of WP for you or as she said the “What’s up in WP World.”

For our big four categories of coverage — Business, Technical, Career and Community — she suggested more consistent section block design (so you go straight to the part you love) with better color contrast (but not too much) with an emphasis on accessibility.

We’re engaging their services, so look for new changes on the horizon to better serve you. And better workflows for us!

Welcome Daniel Schutzsmith to the Contributing Team

We’ve had big shoes to fill particularly in our Tech perspective after David Bisset left the team to focus on his new gig. I’ve never pretended to be a developer and I wanted some time to figure out what we need.

In December, I got to meet Daniel Schutzsmith, someone I’ve long admired for his passion for all things WP. He is a web dev/design manager for a local government in Florida, and a good human with a compelling perspective. He’ll be starting next week to help us curate, commentate and facilitate conversation from a Tech perspective here. Welcome Daniel!

— Cory

Post Status Notes

# DesktopServer Shutting Down After 12 Years

Sad to hear that DesktopServer is closing its doors. Marc and Gregg were active WP community members for years and I appreciated their work.

Shared in an email to their customers:

“We're a small company that has remained independent of large hosting providers and their influential budgets; this choice had initial market share benefits but longer-term financial constraints.”

“The WordPress development tool landscape has grown and diversified greatly. This has diluted DesktopServer’s overall market share. The time, effort, and costs to bring in new users to DesktopServer’s workflow would be too much overhead for ServerPress to be sustainable.”

# CSS Tricks Sold to Digital Ocean for $4M

Acquired in January, founder Chris Coyier, who was also a member here, ran CSS-Tricks for 15 years before capitalizing on search traffic to sell to Digital Ocean that wanted access to the audience.

In Chris’ roundup from 2021, here are some numbers that stick out:

  • 88 million pageviews

  • 91,000 newsletter subscribers

  • 6,500 articles, videos and guides

# Digital Marketing as the “Edge” in Recession

I asked How Is “Recession” Talk Affecting Your Clients? in our Agency Owners channel because I was curious what those on the frontlines working with clients are hearing and seeing. Hendrik Luehrsen said “clients are actively pushing the envelope to avoid losses … From what we hear it’s the effort to gain an edge over the competition.”

In her Recession Proof Marketing talk this week, Lindsey Miller (our Post Status CEO, who started her agency during the pandemic) echoed that, offering stories from 5 clients who leaned into digital marketing, when others pulled back, and got way ahead despite world-wide financial fears.

# Networking Done Right

Extendify’s Chris Lubkert and Artur Grabowski unpack how WordPress founders can build a network of potential buyers early on to enhance the sellability of their product for a future exit.

I’ve had many conversations with Chris and Artur over the past couple of years and their approach and values continue to impress me. It’s highly relational and builds my trust, particularly if you’re talking about an acquisition. And it signals to me they are in it for the long term.

# Nice Weather They’re Having

GoDaddy Inc. (NYSE: GDDY) posted some bullish numbers for their second quarter with revenue up 9% year-over-year, and net Income up 93% year-over-year.

  • GoDaddy drove continued strength in adoption of GoDaddy Payments [where ApplePay is an option] for eCommerce solutions during the second quarter with 80% of Websites + Marketing commerce customers and 30% of Managed WordPress customers in the WooCommerce tier selecting GoDaddy Payments. (emphasis added)

  • In the second quarter, they launched a beta WooSaas online store, offering a solution targeted to larger merchants. This offering simplifies user experience with exclusive functionality as well as premium extensions and features. (emphasis added)

  • The WooSaas project is composed of “Integrated acquired technologies from Pagely, SkyVerge, Sellbrite, and Poynt, to offer an all-in-one experience.”

There’s lots more where this came from… at

Post Status Podcasts

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Join Post Status partner Cory Miller and WordPress VIP’s Lead Solutions Engineer, Sean O'Shaughnessy on August 12, 2022 at 1:00 PM (CST).

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Post Status Job Board

Kadence needs a WordPress Support Technician to help people create beautiful, effective websites with their themes and plugins.

A Marketing and Web Operations Manager role is waiting to be filled at Nexcess.

A Senior WordPress Developer is wanted at Kalamuna.

There’s a seat for a top notch Freelance WordPress Developer at

There are Multiple WordPress Positions open at GoDaddy — remote and ranging across all time zones.

A Front End WordPress Engineer is wanted at rtCamp.

WP White needs a remote, Europe-based Quality Assurance & Support Engineer.

A Visual Designer is needed at Rocketgenius — as well as a Backend Software Engineer.

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Your business can contribute and support our work for you by becoming a Business Member today. Business members get unlimited job listings, premium Index profiles (first Beta access went out two weeks ago), team Pro+ accounts and more.

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