BUSINESS #club, #business, #marketing
Hi, I'm MikeDemo, you may know me from WordCamps as Codeable or BoldGrid. I'm excited to contribute my first roundup of news for the week.
Automattic Launches Blaze Ad Network for Jetpack and WordPress.com Sites
Why it matters: When WordPress.com or Automattic launches a feature, it dramatically impacts the WordPress ecosystem. Will this replace Google Ads on WordPress blogs?
Dig In: Automattic is making a big move in the advertising world with the launch of its Blaze Ad Network. This new network allows Jetpack and WordPress.com site publishers to monetize their content by displaying ads on their websites; further, Automattic offers Live Ads and interactive ads personalized to each user's interests. The team also developed a self-serve portal that provides marketers access to over 500 million monthly visitors and makes setting up campaigns easy for any business. This move helps businesses access powerful ad management tools and gives creators another way to produce revenue from their content. Automattic's Blaze Ad Network is sure to make waves in the online advertising world as it seeks to provide an easier way for creators and businesses alike to engage with customers and optimize users' experiences. Read→
One More Thing: If this is interesting to you, check out Carbon Ads as well. Samson Vowels has a video on how to install it on your blog.
AesirX and Concordium: New Analytics and SSO Technology
Why It Matters: Some laws say companies can only collect and store personal data online if they do it in a way that follows the law. BigTech has been criticized for a long time because it contains too much information about what people do online, uses aggressive third-party tracking, and shares information where it should not. In recent years, companies have been fined hundreds of millions of dollars because they were not following the law.
Details: AesirX and Concordium have recently developed a WordPress plugin that will revolutionize analytics and single sign-on (SSO) solutions for businesses. This powerful tool records website performance, browsing patterns, and user experiences in real time, creating streamlined SSO access for administrators and employees.To make user authentication even more secure, the WordPress plugin integrates with cloud directories so that users will not have to remember multiple passwords for different services. With AesirX and Concordium's WordPress plugin, businesses can get the most comprehensive analytics solution while keeping user data safe. Read→
How to Sponsor an Underrepresented in Tech WordCamp Speaker
Winstina Hughes is a long-term community member and organizer within WordPress. She joins Cory Miller on Post Status Draft to discuss Support Inclusion in Tech, an effort to increase representation of minority and underrepresented speakers at WordCamp by providing needed financial support. Current committed sponsors are Yoast, MasterWP, GoDaddy, Gravity Forms, and Post Status. Listen→