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Hi <<First Name>>

Here is what we have for you this week:
"Most of the important things in the world have been accomplished by people who have kept on trying when there seemed to be no hope at all."
—Dale Carnegie
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Commerce Strategy
📦 Things to Consider for Your
eCommerce Store's Shipping Strategy

Having a shipping strategy is an essential but often overlooked part of creating an effective eCommerce business and marketing it. You may assume it's just a matter of charging actual shipping costs to the customer. There's more to it than that. Read this article to find out.

Read the Blog

Unmissable Bootcamp

🔍 Learn the Process of Optimizing Your Writing
For Humans and Search Engines

Content Writing Bootcamp
Join this free Bootcamp to get better ranking in search, more website traffic, and greater website conversions. All through knowing how to write quality content that is optimized for humans and search engines.

You will cover:
  • Persona development
  • Topic research
  • Outline creation
  • Writing content briefs
  • On-page optimization
Your leaders will be Rebecca Gill and Cory Miller of Digital Marketing Kitchen and Lindsey Miller of Content Journey.

Wednesday, March 3: 12 - 2pm Central
Thursday, March 4: 12 - 2pm Central
Register for Free Today!
The Bootcamp is sponsored by Content Journey. Providing consistent and strategic content creation and planning across all platforms including your blog and social media accounts.
Online Community

Tips on Nonprofit eCommerce
From Michelle Frechette of GiveWP

Nonprofits/fundraisers don't like to think of donations as commerce... but they are, and having a good landing page design for your donations is important. I'm always happy to help anyone with questions about what that looks like, but here are a few things to keep in mind:
  • Ease of donation (Make your donation page easy to use, and easy to find. Use as few form fields as you can to accomplish the donation. People will abandon a form that takes too long to complete.)
  • Mission-oriented (show why and how their donation moves your mission forward — but be brief, and use a sidebar or minimal text above the form. Don't push the form down with too much content.)
  • Use images that motivate (show your mission's compassion with your own images)
  • Be secure (proper SSL, privacy policy, terms of service)
  • Follow up with automated thank you/receipt (and then for larger donations follow up with a hand-written thank you)
Questions? Join in the discussion on Facebook.
Online Community

🔗 Links From Our Facebook Group

  • Using WooCommerce? The shorter the checkout process the less likely you are to have cart abandonment — enter PeachPay who has introduced one-click checkout — similar to as well as order tracking and more...
  • Special occasions are always perfect opportunities to market your products. Here are some digital marketing ideas for Valentines Day, and a reminder not to forget about the singles.
  • When it comes to chatbots, consumers are getting used to them and preferring the immediate response, rather than waiting for a human. 
  • Are you a SMB in the US & did you suffer a setback due to COVID or some other disaster? Here are 10 steps on how to apply for a small business loan that might even be forgiven. There is very complete and useful information here.
Join Our Facebook Group

Hope to see you on a webinar soon!

Cory and Brian

PS: Do you have any questions about starting your side hustle? Hit reply and we'll get back to you.

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