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This is what we have for you this week:

“Stopping advertising to save money is like stopping your watch to save time.”
—Henry Ford

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Have you tried Facebook's unified platform for advertising on Facebook and Instagram? It's designed for eCommerce businesses, especially those with product catalogs, but anyone with something to sell can use it to great effect. Facebook's audience targeting tools let you pick your ideal customers for a crafted campaign to build awareness of your brand, educate people about your products, or promote sales.

You'll learn a lot about your business and your customers while building a targeted social media ad campaign! Read all about the basics and how to get started in our latest guide post.

Understanding and engaging your ideal customer is how you can build fans and a community around your brand. Cory and Brian talk about this and some ways to make it happen in their "Build Your Tribe" webinar.

Finally, we have some links for you on related subjects — how to use paid search properly in Google Ads, why video ads are increasingly important, and how to assess your Key Performance Indicators
(KPIs) like customer satisfaction.

What's your experience been with advertising and assessing your business's performance? You can reply to this newsletter to let us know and ask any questions you have on your commerce journey. 👋
— Cory, Brian, Dan & Karen

On the Blog
How to get started with Facebook and Instagram ads for your eCommerce store

Facebook and Instagram ads are great online marketing opportunities for eCommerce store owners.

With the right preparation, Facebook's advertising tools for businesses and eCommerce sites are outstanding ways to reach a well-defined audience: your store's ideal customers!

This How-To guide covers everything you need to advertise your eCommerce business effectively on Facebook and Instagram.

Learn How to Win at Advertising 🏆

Commerce Journey Live Replay
Podcast: Building a Tribe
(AKA Your Customer Community)

You want to cultivate customers who are passionate followers. That's how to create brand loyalty.

In this episode of Commerce Journey, Cory and Brian explain how to build your tribe or customer community — and grow your eCommerce business.

Watch Now ▶️
Good Ideas

🤔 Insightful Ideas for eCommerce Entrepreneurs

Join our Facebook Group with the questions and stories you've encountered on your commerce journey!
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Do you have a topic or question you'd like us to explore in a webinar? Want to suggest yourself or someone else as a guest speaker? Just reply to this email and we'll get back to you. You can use our contact form too or give a shout @commercejourney on Twitter.
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The Commerce Journey Team

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