Hello there <<First Name>>—
Have you tried Facebook's unified platform for advertising on Facebook and Instagram? It's designed for eCommerce businesses, especially those with product catalogs, but anyone with something to sell can use it to great effect. Facebook's audience targeting tools let you pick your ideal customers for a crafted campaign to build awareness of your brand, educate people about your products, or promote sales.
You'll learn a lot about your business and your customers while building a targeted social media ad campaign! Read all about the basics and how to get started in our latest guide post
Understanding and engaging your ideal customer is how you can build fans and a community around your brand. Cory and Brian talk about this and some ways to make it happen in their "Build Your Tribe
Finally, we have some links for you on related subjects — how to use paid search properly in Google Ads, why video ads are increasingly important, and how to assess your Key Performance Indicators
(KPIs) like customer satisfaction.
What's your experience been with advertising and assessing your business's performance? You can reply to this newsletter to let us know and ask any questions you have on your commerce journey. 👋
— Cory, Brian, Dan & Karen