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Three quick things I want you to know about:

  • Post Status, like WordPress, is a global community. And we’re making progress toward serving our entire community step by step. On Fridays now, you can join our European Member Huddle hosted by members Jason Rouet and Evangelia Pappa
  • If you have Black Friday/Cyber Monday deals, share those with us ASAP for publishing in a few weeks.
  • Finally, after being out last week on a real vacation (thanks Dan and team), it's refreshing to come back to see progress and movement... together. Ideas, dialogue and collaboration. That's what makes WordPress great. 
– Cory

Building, Supporting, and Selling a Winning Product — With or Without

This week I sat down again with Eric Karkovack to record an episode of The Excerpt to talk about the three top WordPress stories on the top of our minds. The temporary loss of active install stats at has created an opportunity to rethink long-held assumptions and find new ways forward, so maybe it's not surprising that we made nearly the same selections. There's a single throughline in this episode — what works, what doesn't, and what will take WordPress businesses forward in the product, agency, and hosting spaces. A lot of people are thinking down this track and a lot of good ideas are coming forward. We've tried to pull together the ones we feel are best. LISTEN or READ →

Are Active Install Counts Relevant to Your Business's Success? (Even if they are accurate?)

In “ is ineffective for plugin distribution in 2022,” Alex Denning argues the likely temporary loss of Active Install Growth data for plugin owners is not a bottom-line, business-relevant concern. Apart from the revelation that the data itself was not just obfuscated and inexact but “basically garbage,” Alex draws on Ellipsis' marketing experience and extensive data (as well as Iain Poulson's insights at WP Trends) to show 1-2% conversion rates are the norm for plugins in the repository. Only a couple of big players are likely to crack the 100k+ install tiers today, as a rule.

Let's Fix What's Broken (The Plugin Repo) Not What Isn't (The Freemium Model)

Matt Cromwell politely disagrees with Alex as he makes The Case for the WordPress Plugin Freemium Model. (There's a great Post Status Slack thread on it too.) In it, Matt describes ways plugin owners can make the plugin repository's search engine work better for them, but Matt also notes a few of its deficiencies as well.

As Justin Labadie and others point out, the search algorithm retrieves irrelevant results with more active installs than the plugin being searched for in many cases. It isn't possible to show all your plugins together anywhere on the repository apart from a buried profile tab under Contributor History. Even author searches do not retrieve every plugin from that source, just as searching for a plugin by name may not retrieve it as the top result.

Matt's best point is that an average conversion rate is just that — an average in a very big pool. He's seen much better results due to marketing efforts he feels are accessible to many plugin vendors who are prepared to be exceptional. Matt also points to examples of successful freemium plugin shops, like Paid Memberships Pro which recently did an A/B test with their pricing page. Jason Coleman reported the version with a freemium option converted better.

Follow Leaders, Adopt Standards

10up's newly released resource site for Gutenberg Best Practices is a signal WordPress has turned a corner. Here are expert tutorials, resources, references, and example code connected to 10up's GitHub discussion board for this open and evolving community resource. It's intended to go beyond the official WordPress documentation, according Fabian Kaegy's launch announcement. It's a “more client-services-centric approach tailored to engineering enterprise-level editorial experiences.” Enterprise agency adoption of Gutenberg is huge. As we see a growing body of accumulated knowledge, standards, and best practices emerging, it signals and amplifies a wave of change. 

Quick links

  • Matt CromwellNatalie MacLeesSybre Waaijer, and Amber Hinds have good ideas for future types of data disclosures that could help plugin owners. We've rounded them up from Mark Zahra's renamed Trac ticket #6511: Provide helpful plugin stats and insights. Mark recently added some really great ideas from Vito Peleg on Twitter that seemed to draw a nod from Matt MullenwegREAD →
  • Justin Labadie shared his experiences with the plugin repo and how he hopes it can change: 1) Ensure all search results are relevant. 2) Standardize a Premium product upsell interface in WP-Admin. 3) Make it possible to show other products by the same author/company. Could these steps help put an end to unpleasant sales gimmickry in the WordPress Admin dashboard and notifications? READ →
  • Speaking of leaders and standards, rtCamp has a great monthly newsletter where they've been sharing expertise and tools like Elementary, a starter theme for block-based, full-site editing themes with developer-friendly features. It’s solid boilerplate following WordPress coding standards that’s fully FSE-ready with a baked-in testing framework. READ →

CURATED BY DAN KNAUSS. Have business news to share? Get in touch.

Move Over CSS, Here’s JSON

I feel like we just started getting a better rhythm of using CSS and SCSS for bringing design systems to life with WordPress theming, and now we’re taking a step backward. At least that is what I thought BEFORE I read Post Status member Mike McAlister’s thorough breakdown of why JSON is so important and how it will help us all develop better. This goes for theme creators as well!

A New Generator Goes Turbo

A new code generator site is freshly launched in beta. WPTurbo, from the folks that bring you WPMarmite, has similar features that you’ve seen from GenerateWP and Hasty — BUT Turbo has a theme.json generator, which could come in handy building new block-based themes. It looks like it's packed with features comparable to its predecessors but updated for the Gutenberg era.

The Hidden World of Javascript in WordPress

Post Status member Brian Coords shares his journey into the JavaScript maze that is contained in WordPress. He explains how we can use it to its full potential, especially when we accept the fact that understanding Redux and React are super-important to work with the future of WordPress.

Cool Tool

Each week we feature one cool tool that can help make your life easier as a WordPress builder.

Grab Those Things After The Question Mark!

This week I found myself in a sticky situation where I needed to show the parameters from a URL in the block editor. I really didn’t want to have to create a whole new custom block or a page template, so I searched for a plugin that could help. My discovery landed me on this little gem of a plugin called URL Params. It gives you the ability to add shortcodes to display the parameters from a URL. Short, sweet, and it works!

CURATED BY DANIEL SCHUTZSMITH. Have tech news to share? Get in touch.

WordPress VIP

WordPress VIPFounded in 2006, WordPress VIP is the agile content platform that empowers marketers to build content both faster and smarter so they can drive more growth. We empower content and development teams with the flexibility and ubiquity of WordPress—the agile CMS that powers more than 40% of the web—while ensuring the security and reliability organizations need to operate at scale. Check them out →

New Venue Accessibility Checklist in the WordCamp Organizer Handbook

You may recall my prior post, Five Days Without a Shower, in which I wrote about my disability experiences at WCUS 2022. Writing things from a place of vulnerability isn’t always easy, but sometimes they’re necessary. Creating that post gave you insight into my experiences, and though I told them with a thread of humor, it was still not easy to share. But sharing with good intent, and with support, can help effect change.

This week the WCUS 2023 team reached out to me in two ways, and when I tell you how warmed my heart was, you still can’t imagine the extent of my joy. First, Joe Simpson Jr. shared this new section of the WordCamp Organizer Handbook with me: Venue Accessibility Checklist. This is a HUGE step toward accommodating those with disabilities at WordCamps. The team also reached out to me as they’re touring the venue for next year with questions as they went through, inviting my input. Kudos to the Community Team on these great efforts and forward momentum. 

Member Spotlight: Miriam Schwab (Strattic)

Miriam's advice for WordPress professionals:

Keep learning. We're in an industry that is always evolving, and always developing, and that's one of the things that's so exciting, but also challenging, about it. It's important to try to stay up to speed on what's going on directly in our industry, while also keeping an eye on what's going on around us in parallel industries. It keeps us fresh and current. READ →

Quick links

CURATED BY MICHELLE FRECHETTE. Have community news to share? Get in touch.

This is a new section of the Post Status newsletter highlighting priority topics and issues related to the WordPress project, and its contributors and teams.

WordPress 6.1 RC2 + Sneak Peek with Nick Diego

CURATED BY COURTNEY ROBERTSON. Have Make news to share? Get in touch. 

Senior PHP/CMS Developer → Viget 

WordPress Plugin Developer → NitroPack 

Technical Content Generalist → StellarWP at Liquid Web

Copywriter → WP White

Team Lead, Edge Computing → Pantheon 


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Without our Sponsor Partners (and long-time members), Post Status wouldn’t be a feasible business. These great companies have continued to support us and work for you (say thanks when you can):

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