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This is what we have for you this week:

“What gets measured gets improved.”

—Peter Drucker
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Hi there <<First Name>>!

We're really looking forward to chatting with Becky McCray next Tuesday and hope you are too. Maybe your first thought is that small rural towns aren't relevant to your commerce journey if you live in a city or large metro area. That would be a mistake!

Take in this brief video from Becky, The Small Town Creed, and ask yourself what small (or large) business would not benefit enormously from these ideas and attitudes:

Focus on possibilities, not problems. Don't look to the past and what we don't have, but play to the strengths and opportunities we have in hand right now, no matter how small or insignificant they may seem, compared to other, bigger businesses.

This is inspiring stuff with direct relevance to your business and bottom line. We hope to see you as we learn from Becky next week on Tuesday (March 16) — RSVP today! (It's free.)
 
— Cory & Brian

Live Learning
Find Out How to Leverage Online Tools and Local, Home Town Advantages to Win Big in eCommerce

If you're a small-town (or just a small) retailer who wants to win in eCommerce, this webinar is for you!

All small product or service businesses will benefit from listening to Becky McCray as she joins Brian Krogsgard to talk about the special advantages and superpowers of small-town retailers.

Any small business — even in rural areas — can beat its biggest competitors when they tap these special advantages. Learn to combine the strengths of small with some of the best tricks big online retailers have been using against you.

Tuesday, March 16 @ 11am Central
 
Register Now

Getting Serious, #GettingStarted
Optimizing and Launching a New eCommerce Website (Part 2)

Search
Following up on last week's pre-launch checklist for new eCommerce sites, now we talk about the last five steps leading up to — and following — a new storefront's debut.

Search Engine Optimization (SEO) for an eCommerce website is a key step. You also need to define and monitor your Key Performance Indicators (KPIs) so you can make further adjustments based on your visitor and customer analytics.

Learn how to do it all here.

Optimize and Launch!
If you missed Part 1 you can read it here: eCommerce Website Launch Checklist Essentials (Part 1)
Good Ideas

🤔 Insightful Articles for eCommerce Entrepreneurs


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Do you have a topic or question you'd like us to explore in a webinar? Want to suggest yourself or someone else as a guest speaker? Click "reply" and we'll get back to you.

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