You know what you should do. . .?
I've been thinking a lot about advice this week. I had lunch with a student and he asked what I did for a living. When I told him I was a consultant, he wasn't familiar with the concept. "What does a consultant do?" he asks.
I offer a coaching analogy but his question sticks with me because as I explain it, his eyes seem to say, "wait, people pay you for that?"
Everyone offers advice. I get two or three unsolicited suggested improvements each week and I'm guessing you get even more in your line of work. What makes some advice more valuable than other advice? What makes certain advice worth paying for?
I found a single answer thanks to my Australian friend Dean Robinson who advises family businesses.
Dean has a weekly newsletter and this week's analogy is a bus. As in, "get the right people on the bus, get the wrong people off." What jumped out at me is this: the most important part of the bus is the destination. That's what separates good advice from random advice. Knowledge of the destination.
Next time you get unsolicited advice, run it through this filter: how well does the advisor know my destination?
Here's an example. Take my little techniques for FIT up top. It's simply random advice. Ask yourself, does Greg know where I'm trying to go? With nearly 600 of you on the list, the answer is probably "no."
Does that mean you discard it? No, it's free, so you simply need to add your own context. Based on where I want to go, how can I use this advice to get there faster?