Communication: simple, but not easy
Last week I listened to a presentation from Steven Gaffney, a communications expert with an energetic communication style. He made a point of differentiating between what we notice, which we can call facts, and what we imagine, which we call assumptions. We did a group exercise and a week later I can remember his message: we operate on assumptions.
This is an assumption that I hear on a regular basis: "They should know that because I told them. . ."
I had lunch with Dan Rehal, an expert in medical education who consults with large pharmaceutical companies. He made a point of telling me that we remember 10% of what we hear, 40% of what we hear and see, but up to 70% of our interactions.
Next week, if you want behavior change with your people, how you communicate your desired state will determine success. Don't assume that just because you've told them what you want, they'll get to where they need to go. Look at the pretty picture.
Verbal instruction < Words & Pictures < Demonstration and Interaction
Instead, assume that if all you can do is verbalize what you want, you'll have a 10% chance of it sticking. That's better than nothing. However, if you can create an opportunity to incorporate words, visuals, and engage in some give an take, your odds of it sticking go way, way up.
As we used to say in the training business, Tell – Show – Do – Review.
If we were all in a room, I'd have you do an interactive exercise now. Just sayin'.