1. Pizza Hut's biggest strategic move yet: Beer
Toss some carbs on our carbs... Cheesy Bites pioneer Pizza Hut is aggressively growing its beer delivery plans to 300 locations next week and 1,000 by this summer. Pizza Hut's owned by Yum Brands (along with KFC and Taco Bell) and it's now the only national pizza chain pumping out pale ales.
Shocker: Pizza people enjoy beer too... Pizza Hut piloted its beer delivery program last year. Then (surprise) it got "positive feedback." A growing number of customers even ordered pizzas for the sole purpose of receiving a Corona 6-pack delivered. FYI, Blue Moon pairs nicely with sausage/pepperoni.
The Takeaway: Alcohol's a really good distraction... Pizza Hut couldn't keep up with Domino's technology, which delivers by drone, robot, and reindeer. So instead of fighting the tech fight, Pizza Hut's making up for inferior delivery & convenience with beer. Well-timed before the Super Bowl.