2. McDonald's All-day McMuffin is hurting breakfast sales
Protein, protein, and protein, please… Americans love McDonald’s meat, egg, and cheese sandwiches so much it hurts (pancake bread optional). Breakfast fills up about a quarter of McD's sales -- And according to WSJ, Micky D’s breakfast is facing competition from the rest of your day.
All-Day Breakfast ruined breakfast… Historically diners literally set their alarms for McMuffins. Restaurant owners (aka Franchisees) say the ol' 10:30AM breakfast cutoff got people through its Golden Arches early. Now that breakfast's all day, diners skip “breakfast” to get breakfast at lunch or dinner instead.
The Takeaway: Sometimes "give the customer what they want" hurts... Franchisees said not to mess with breakfast because it’s their most profitable meal of the day (faux egg ingredients are cheap). But the team over in corporate disagreed, offering up 24-hour on-call McMuffins. The people are happy. Profits aren’t.