2. The Wing gets $75M for ladies' everything
If Athena joined a work sorority... you'd find her at The Wing's Ancient Greece location. The co-working space exclusively for women has transformed into a day club -- and it just raised $75M to expand (Chicago + Paris 2019). It's also launched an app to network with fellow Wing-women because apps are cool.
Ladies' first... Everywhere. The Wing is living out its female-focused mission in every possible detail of its business model:
- Investors: Actress Kerry Washington, "Time's Up" co-founder Robbie Kaplan, and 4 US Women's National Soccer Team players
- Venture Capital: The VC investments were led by women from top firms Sequoia and Upfront (and they both got board seats)
- Architecture: Each location's designed only by female architects (large lactation rooms included for the $215/month membership fee)
- Imagery: Enough Millennial pink paint to break an Instagram pic
The Takeaway: Partnerships are queen... The Wing already has an investment from co-working pioneer WeWork. But the most interesting new investor is Airbnb. Airbnb doesn't "actively" invest in startups (it's interested in this hotel designing startup, too) -- This is a strategic move to share some space-sharing knowledge.