Greetings, <<First Name>>!
Confession: I do not visit phone booths to don a red cape.
I also don't turn into a furious, large, green ClarityHulk.
But I do have a superpower. And so do you.
Clarity is not just a message. It's an awareness of what we do best.
From my upcoming book, Clarity Wins:
Your superpower is how you excel -- what makes you (or your business/team) stand out among a sea of other providers. You can call it magic, or secret sauce, or value-adding differentiator -- however you label it, it's your strategic advantage.
(Clarity Wins book, Chapter 8)
Most of us can do several things OK, but we do one or two things exceptionally well. The same is true of businesses. One of the biggest favors we can do for ourselves is to identify, own, and build on our superpower.
Why settle for being a commodity when we can excel for our customers?
King of Clarity
P.S. I got my printed proof print of the book from Amazon this weekend. It looks great! Three more weeks to launch!