Happy September, <<First Name>>!
You and I have a common problem.
We speak (or write. Or podcast. Or whatever). And nobody hears.
Why can't they hear us? We're certainly loud enough - from the lectern, or speakers, or keyboard, or in-person.
So many words - so little impact.
Your message is important. And your audience isn't stupid. However...
You (and I) are up against the Attention Barrier - and our words aren't getting through.
So what's the answer? YELL LOUDER! More ads. More posts. More emails. More volume.
What's that thing they say about the definition of insanity - doing the same thing over again and expecting different results?
Here's what I've discovered: there's only one way to win, and that's to be interesting and relevant enough to break through the barrier.
From my upcoming book, Clarity Wins:
Businesses trying to reach overloaded customers fall into a common trap. To overcome the noise, they make even more noise – they shout louder! They overload our audience with information and jargon and bullet points, instead of simple WIIFM (What’s In It For Me) statements that focus on customer benefits. They are vague and indefinite about their exact offerings and their target clients. The investments we make in producing more fog and more noise are staggering, when we should really be focused on precision targeting. (Clarity Wins book, chapter 1)
Relevance, for your listener, addresses the most pertinent issue in their mind: What's In It For Me? You're either getting to the point quickly, with clarity, or you're...well, up against the wall.
You don't have ten minutes or ten paragraphs to hook your listeners. You have seconds. You have to broadcast on the frequency everyone is tuned to: WIIFM.
The challenge of rising above the noise and earning attention is where the book begins. Every single communicator faces the same challenge. And it's one that we can win!
P.S. "WE CAN'T HEAR YOU!!" is one of my keynote talks, if you're interested in bringing some clarity to your group.
P.P.S Are you feeling lost in the noise? Does your message need a clarity checkup? Hit "Reply" and let's get you tuned to the right frequency!
King of Clarity
Please enjoy my King of Clarity Facebook page, where I share several "Clarity over Coffee" mini-videos every week.