Greetings, <<First Name>>!
Despite everything Christopher Walken says, we don't need more cowbell.
(not sure what this means? Here's the original Saturday Night Live clip: More cowbell!)
Our brains can only take so much input before they hit overload.
Our message, therefore, has to get to the point. Quickly.
From my upcoming book, Clarity Wins:
- Human beings have restricted attention spans (limited input).
- Every person has only a small amount of mental space they can allocate to remembering your message or business (limited memory).
- If the brain has to work too hard to understand, process, and remember your message, it just ... won’t (limited processing power).
- More is not better. More leads to shutdown (limited bandwidth).
Every person you’re trying to reach suffers from a permanent case of GMO (Grey Matter Overload). It’s not a disease; it’s a hard-wired reality.
(Clarity Wins book, chapter 2)
Our listeners are already hearing too much cowbell. Let's make sure that our message is short, sweet, and simple - and definitely non-GMO!
>> Check out the King of Clarity Facebook page, where I share several "Clarity over Coffee" mini-videos every week. These little snippets are actually some of my best content! This week, you get to meet Kona and Mr. Chicken!
King of Clarity
Coming November 2018