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If you're not getting heard, you won't be referred.


Happy Monday, <<First Name>>!

If you're like me, you read a lot of books. I always try to find at least one actionable perspective or practice that will make a difference in my life and business. The best books, of course, provide more than one!

I used to do some written book reviews but I really enjoy making 2-3 minute video summaries these days. Here are a few recent ones from my King of Clarity Facebook page:

> Jay Acunzo's Break the Wheel (Business practices)
> Jay Baer (and Daniel Lemin)'s Talk Triggers (Word-of-mouth marketing)
> Anthony Iannarino's Eat Their Lunch  (Sales)

All of these are excellent books, written by proven professionals who are both wise and articulate. Talk Triggers has some interesting parallels with my upcoming book Clarity Wins (finally launching next week!) - we are both approaching the challenge of standing out in a noisy marketplace by being unique and differentiated, and by activating human-to-human recommendations.

My focus is on individual referrals, while Jay and Daniel are more engaged with broader word of mouth recognition.

Warm regards,

Steve Woodruff
King of Clarity
Copyright © 2018 ClarityFuel, All rights reserved.

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