Greetings, <<First Name>>!
Everybody has (or should have!) a target market. But there's another term, more precise, that I prefer.
We need to define our "bullseye customer."
From my upcoming book, Clarity Wins:
In your mind and in the minds of those who know you, the situation, location, and identity of your target customer (or, as I prefer to call it, your bullseye customer) is often poorly defined. And that’s a problem — how can you focus your efforts to reach a target that you’re not seeing clearly; and, how can someone else aim a referral your way when they don’t know what kind of customers you help?
(Clarity Wins book, Chapter 7)
Here's the deal - if you're going to be referral-ready, you have to paint a very clear picture of your ideal customer. That way, those who know you can send accurate, targeted referrals that are right in your sweet spot.
More here in a LinkedIn post: Show Me Your Customer Portrait
P.S. I got to launch a new keynote presentation this past weekend, called WE CAN'T HEAR YOU!! It featured a stuffed penguin and stuffed pigeon. Really.
King of Clarity