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Dear <<First Name>>,


I'd like to introduce you to our new package for authors: The Book Description Toolkit.

At the advice of Jane Friedman at Writer's Digest's IndieLAB two months ago (yes, I'm name-dropping; Jane is insightful and canny and gracious, and if you want to know which way is up in the publishing industry, look to her), we streamlined our book description service into a package deal with a flat fee. 

Copy, categories, and keywords in one powerful package.

A great book description is a vital and versatile piece of copy that you’ll use over and over as you pitch, publish, and market your book. Paired with a tight list of strategic keywords and categories, you can’t go wrong.


  • Long description (up to 500 words)
  • Short description (up to 250 words)
  • Tagline
  • 10 keywords, listed in order of importance
  • Categories for Amazon
  • Categories for Bowker
$350, 1-week turnaround

You can read more about our Book Description Toolkit on our website here -- and check out Jane Friedman's note about it on her list of Recommended Resources under Book Marketing and Publicity here. :) 
Now, on a personal note, I want to thank you for reading. Not just this memo line and clicking through, not just this message, which I'm writing from a hotel room in Las Vegas on Thanksgiving weekend, of all places and times, and not just the news that comes across your many screens as many times a day as you muster up the will to check it. This is bigger than that. Thank you for reading.

Books change lives -- and you know this more surely than most people do, because you've been on both ends of it: reading them and writing them. Loving them enough to let them change you from the inside out. This brings people together in a beautiful, quiet way that sometimes doesn't feel quite valid or virile because we do it on our own time, in our own ways. Every single book we exchange has the potential to be a powerful transmission from one mind to another, and that blows my mind on a regular basis. 

Forgive me if I'm getting romantic. I've spent a lot of time reading lately. 

A few of you have reached out to make sure I'm still alive since I vanished from social media a few weeks ago -- I am, and thank you for checking on me. I read Jaron Lanier's book
10 Arguments for Deleting Your Social Media Accounts Right Now and was sold by the end of the first argument. I kept reading and gave the idea a few days to jell, then pulled the plug on Twitter, Instagram, and Facebook, where I've lived and overshared like it was my job for the last seven years. The good news? I don't miss it at all. There is no bad news. I highly recommend going cold turkey: full delete, every account, right now. Your friends know where to find you. We'll get your books in front of them in other ways. 


Copyright © 2018 My Two Cents Editing, All rights reserved.

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