The book you need to increase your effectiveness and ignite change.

I am proud to announce the launch of my new book, Start An Epidemic: Ignite Change With Social Marketing, available only at  

The first chapter is free to download now.

I wrote this book with two purposes in mind: 

First - Provide the tools you need to ignite positive change in your program or organization.  This book offers clear, pragmatic, low-cost, and easy-to-understand steps on how to integrate social marketing into your approach to create positive, sustainable, and cost-effective change.  

Second - To raise awareness about the hidden global epidemic of drowning and to share what organizations around the world are doing to end drowning.  

A new approach to change requires a new approach to sharing information, so this book will be only be available as downloadable chapters, approximately once a month, at  The intent is to give you time to absorb and begin to integrate each step before moving forward.  This approach also makes it possible for people all over the world to easily access the information.

The first three chapters will be available at no charge.  This gives you an opportunity to assess whether social marketing is the right tool for you.  Chapters 4 through 12 will be available at $1.50 per chapter.  Chapter 13, which summarizes how we can integrate social marketing into our drowning prevention efforts, will be available at no charge.

I hope you will visit, download Chapter 1, and begin to ignite change.    

Warm regards,

Follow me on Twitter at @RWR_4change to keep up with the latest in social change. 


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