Through a collaborative effort with the City of Albuquerque, New Mexico True is in Austin this week recruiting entrepreneurs and startups to the Land of Enchantment. The partnership, which includes a beautiful O’Keeffe Country trade show backdrop, testimonial videos from two NM True entrepreneurs, and 100% NM True ownership of the wifi at the Austin airport, is a great example of how business recruitment efforts can piggyback off of the nationally-recognized tourism campaign by promoting quality of life as a major selling point for New Mexico. #NewMexicoTRUE