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Hi there!

We’ve interviewed a couple of engineers, and we’ve been thinking about how we can improve our hiring funnel. We debriefed on what we could do better during the second quarter of 2022, what we achieved, and planning for the third quarter of 2022. Some kind people also gave us some time and provided us with feedback, and we thank them for that. 
 

BTW have you heard of OKRs - Objectives & Key Results? Have you ever used them at your organization? What’s your experience with them?

 

One of our objectives for the next three months is to bring together a team of engineers who will actively join us and build Qurio. In this interview with Konstantina Ferentinou from Starttech Ventures, we discuss the importance of first hires. 

 

The challenge we are facing with our hiring is diversity. So far, we have received applications only from men, and we’d love to build a diverse team. Diversity means creativity, and that’s what we are aiming for. Do you know any people who don’t identify as men and would be interested in joining us? Let us know. 

 

Also, keep in mind that Starttech is hiring software developers or engineers based in the East Mediterranean. You can join their unique hiring program and find great job opportunities in Greece. 

 

In our previous newsletter, I was writing about news avoidance, trust, and how we plan to rebuild this. 

 

The title of this newsletter is inspired by a tweet from the Indian editor Ragamalika who describes the problem with news avoidance. We are all burned out, and while we want to engage in meaningful conversations resulting in community and trusted relationships, we avoid the news. 

 

I took the time to elaborate on rebuilding trust last week because I wrote an opinion piece for Journalism.co.uk, the UK’s most famous industry news website. The article reflects my journey in news entrepreneurship and how this led me to found Qurio titled Can reader call-outs close the gap between newsrooms and audiences? Read it and send me some feedback. 

 

We’d like to hear from you whether you have any creative technologists in mind (we are hiring full-stack engineers) who’d like to work at the intersection of technology and media or if you are working in a newsroom. Or, if you know someone whose role is an audience or product role, please let us know!

 

Hearing from newsrooms is an everlasting process for us. So apart from the product side, we keep trying to talk to as many newsrooms as possible so we can understand their needs and build something that fits their needs. Problems keep piling up, and we are here to help solve them.

 

Also, we offer pro-bono coaching because we’ve been in your shoes and know how hard it is. 

Before I end this newsletter, below, I’m sharing some interesting articles and research just to pick your brain about audience engagement. 

 
 

Do you work in journalism and tech? Want equity and inclusion in journalism? Interacted with @opennews or @SRCCON ? Got 15min? -- Please take the latest News Nerd Survey.
 



​​“journalists don’t need to have the lived experience of every identity but need to know how to ask questions. Reporters should ask communities what they need in order to work through their own biases and assumptions.”  A great case study about how Spanish-speaking journalists listen to their communities in South Carolina.
 


 

This is a good piece about the pains of “the social media manager” - a different position than the engagement editor - primarily related to branding and marketing- but the day-to-day hardships remain the same.

But the key is this:

“[Brand marketers] need to understand the social media landscape and how things go viral. They hear the word viral from their kids. They don’t know what that means. They know that it means to make it popular. How does this get popular? They ask too much of social media managers. Making something go viral is very difficult."
 

We are solving exactly THIS problem; we help roles like the social media manager, too, show their bosses what their audience wants, not any assumptions.

 
 

It’s the first time I have heard about “Modular journalism,” Admittedly, it’s fascinating.

The results of the research around “modular journalism” are fascinating: 

  • We urgently need to find new forms of storytelling which engage and inform diverse groups of users in ways that meet their needs. Here we have initial evidence that people respond well to modular forms of storytelling and find that more user-focused approaches to the underlying journalism help make it more engaging, informative, interesting, and valuable.

  • We need to find new approaches to journalistic storytelling because the “one to many” approach no longer meets the needs of the wide range of users we want to serve.

  • The results presented here validate our initial R&D, by proving the success of modular articles in meeting key user needs.



That's all for this week from Qurio, and please, get in touch with any questions simply by responding to this email.
 

Have a great weekend!

 

Tassos

 

PS. You can FW this email to friends and colleagues that might find it exciting and subscribe to our newsletter here.


 

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