This is our second newsletter, so I wanted to take a moment to make sure you had a good sense of what we do at Qurio.
So, here's a bit more about us in 3 questions.
Who are the Qurio founders?
The company started in late 2019 as a side hustle by me, Tassos Morfis, with an investment by the European Institute of Innovation & Technology (EIT). I didn’t have a distinct idea about the product, but I was desperate for a tool that helps small newsrooms do all the engagement work. In 2020 I met Dimitris Tsingos, founder of Starttech Ventures, through a common friend and quit my day job at a Greek newsroom to pursue the project full time.
One of the first people I talked to about my decision was Spyros Tzortzis, a trusted, brilliant folk and one of the Sociality's founders. We have known each other since 2016 and were grabbing lattes regularly talking about tech, media & democracy at our favorite local coffee shop in Athens. Spyros knew Starttech Ventures and was a big fan, so we all joined forces. The decision was spontaneous.
After six-month market research under the name “Project-Epsilon,” in October 2021, we got Qurio off the ground.
What is Qurio? How is it different?
Initially, we didn’t know where to start. Audience engagement involves a vast array of activities, we had some experience, and we knew the problems first-hand. But still, we needed to verify the problems with some real customer feedback. That’s why we just reached out to small newsrooms in the U.S. and just asked them about their pains with audience engagement. The patterns were there.
Call-outs are a growing audience engagement technique and most embedded tools look really really ugly on news websites. That’s how we decided to take action and help small and medium-sized newsrooms create engaging call-outs, that look native throughout their stories and bring back qualitative data that help improve reporting. Simple as that.
What’s the plan?
We keep focusing our efforts on talking to as many newsrooms as possible so we can understand their needs and build something that fits their needs. That’s why we need a few more hands-on-deck and we are hiring full-stack engineers that will help us build Qurio. So feel free to share this email if someone you know is interested and I got one more favor to ask.
Do you have any newsrooms that are interested in getting some free consulting from us? We’d love to work with them.
That’s all for this week, and please, get in touch with any questions simply by responding to this email.
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