How’s everything going? Are you following the recent developments on Twitter? We see many folks around the web considering whether they’d leave Twitter after Musk took over but we won’t. We won’t pay for the blue check mark but we’ll overstay on Twitter, for way too long. So far there isn’t any other platform such as Twitter where people can engage in conversations and journalists can get feedback for their work.
There’s very recent research from the Reuters Institute in Oxford about the relationship between publishers in the global South and platforms. “Twitter is mentioned by almost every interviewee but is used very differently from Facebook and Instagram.” Take a look at this very interesting research.
And speaking of tools, let’s talk about Qurio!
Recently we talked with a representative from a community-based media organization in Europe. He was very well-read and did his homework because the community is of value to their media organization.
We talked about how the pandemic reshaped the ways audiences consume the news because especially for smaller news organizations the following question is always open. “What is news for my community?”
That’s why, as journalists, we should be constantly asking and listening to our community. This particular news organization that’s run mostly by citizen journalists acting in a very professional manner during the pandemic discovered that “the media is about engagement” and that the “user is always at the center” of their efforts.
In the news industry, we should embrace a more “customer-centric” mentality for mostly two reasons. Because this is part of our mission, as journalists we should be serving our readers, and also we should be monetizing from this relationship because there’s no other way strong media will emerge and keep going.
Enough with theory and I’m honored to give you a sneak peek of our campaign editor: