One nugget of information that BCAmunich dug up this weekend for our workshop on IP* was that you can use business names (other than your own) in a domain name.  For example, you can create a domain name that says  and talk about how much you love nestle chocolate.  The catch is that the domain must be a .de and it must be focused on the idea suggested in the domain name.

The artist can use the name of a business as long as it doesn’t imply that they are the business or that they are misrepresenting what the site is about.  The name of the domain must give the search engines the right impression of what the site is about.  The courts stated that the consumer is smart enough to see that the site is about the company not the company itself.

The German case that brought this ruling had to to with a protest site but artists can use this idea to promote their art and also to make art pieces using the internet.  Art using domains? Yes!

This type of art would be called internet art  

Internet art depends on the internet for its existence. If an art piece can exist outside of the internet it isn’t internet art.  Artists who create internet art can create art pieces using domains and then art collectors can own the domains which form the art piece if they are for sale.   The main point to remember is that internet art pieces are created using the internet and will not exists offline.

If you would like to look at some internet art, we have a few links on our website (We can't just post a picture like we do in our friday galleries so go take a peek and see what people have been creating on the internet as their canvas.)

BCA Munich Workshops:

MBCW Workshops
Here are our current list of workshops:

WordPress Website For Creatives
March 22, 2014 workshop at our offices at Frauenstrasse 18 from 1300 to 1700. The workshop will cost 75 Euro with VAT (63.03 w/o VAT)  not including the cost of your domain name and webspace.  If you are interested in attending the workshop, please email For more information please go to

Mixed Media and the Creative Process
Starting April 2, 2014, Corinna Naumann will be hosting a regular workshop for creatives interested in experimenting with new mediums and developing their creative process. If you are interested in attending the workshop, please email  For more information please go to
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