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Behavioural Design Digest
Frebruary 7th, 2020

I just finished reading "Midnight in Chernobyl". A chilling and magnificent book on the world's greatest nuclear disaster. But as much as it is a book about Chernobyl, it's above all a book on behavioural design. The book provides a fascinating peek into how totalitarian regimes like the Soviet Union profoundly shape the behaviour of its constituents.

The leadership of the Soviet Union created a magnificent illusion that the ultimate workers' paradise of True Communism was on the horizon if everyone stuck with the plans of the Party. The best way to understand the behaviour of the people inside the Party is to look at it through the lens of a sadistic game. The higher you got in the ranks, the more effort you had to put in defending your position. Inversely, the most dreadful thing that could happen to you is to fall out of the Party's grace. 

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It's, therefore, no surprise that the Communist Game Design produced only ruthless and sociopathic men who made it to the top. It also created a culture of lies, secrecy, and false reporting for the simple reason that no one in the communist hierarchy wanted - or could afford - to hear bad news. 

Why they didn't want to hear bad news had to do with the two obsessions of the former Soviet Union: ludicrous targets and the competition with the West. Goals that were not going to be met, triggered fury and outrage at the top, and creative corner-cutting at the bottom of the pyramid. The Soviet Union leadership always had to prove that they were able to pull off the impossible. They had to do this to maintain the illusion that it was far more capable than those bloody western capitalists. Not being able to meet the impossible was the equivalent of treason. 
 

Being loyal beats being right


In a culture like this, rational decision-making becomes impossible. Every fact will be interpreted through this obsessive lens: "Could this fact hurt my reputation"? or "Could the Party lose face if this fact were true"? You don't want this decision-making process when you're building a nuclear reactor, operating one, or when you're trying to contain it after the explosion. Reactors got built with lousy material, and prototype tests were skipped, because deadlines were sacred. Known critical errors in the design of the reactor were discarded (because it could hurt the reputation of the Soviet nuclear community), safety protocols were overruled, because deadlines had to be met,… And at every stage there always was a bullying chief who made sure people didn't step up. 
 

Societies shape behaviour


Midnight in Chernobyl is a fascinating story of how behaviour of a whole nation is shaped by the invisible rules of the game. Everyone is trapped inside the rules of this game, not in the least those at the top. 

When you approach it from this angle, then the book pairs surprisingly well with Life.Inc. In this book, Douglas Rushkoff argues that we in the West have entirely internalized corporate thinking. We've become obsessed with success, we have started to see everything as assets, and we divide the world into winners and losers.

If you need to bring two books with you on holiday that will teach you a lot without being boring business books, then these are the ones. 

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That's all for this week, we hope to catch you next week!
 


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