As of today you can call us by our new name: SUE | Behavioural Design!
This change is by far the most significant step in rebranding our company. Wait but....why I hear you think. Well, we had a two reasons for this rebranding.
The practical reason: two websites
In October 2016 we started The Behavioural Design Academy (BDA) aside of the SUE Amsterdam agency, as an experiment. It was a succes and quickly outgrew the experimental phase. But to keep up with demand we had put all of our efforts in improving the English academy website. At the same time we had the agency website, which was in Dutch. We had a hard time explaining the link between the two brands. Not to mention the nightmare that follows from trying to maintain two websites. It was a mess and we got stuck :(
The strategic reason: SUE is all about the Behavioural Design Method
At the core of what we do is the Behavioural Design Method. A systematic approach to turn deep human understanding into ideas for behavioural change. With this method, we only do trainings and sprints. So the only logical solution to our problem is to rebrand SUE as a Behavioural Design Consultancy. Here we help organisations and companies unlock the superpowers of behavioural psychology to become successful in influencing consumer behaviour, citizen behaviour, workspace behaviour and even their own behaviour.
At the moment we offer:
We're very excited about this next step in the evolution of SUE! Our razor-sharp focus on behavioural design has attracted people from all over the world to attend our trainings in Amsterdam. And we're doing Sprints and incompany training sessions all over Europe, the US and within a couple of months, in Australia too.
But there's much more to come: Astrid is working on her book, we're in the process of creating advanced trainings and we'll start prototyping an e-course this fall!