The Asking Lab
Stop Being Right
Do you know what a "preconceived narrative" is, as was once taught to me in journalism school? Do you know what that means for you as a sales professional – or ANY professional – who needs a persuasive argument to get what you want?
The study of journalism makes for excellent training, sales training or otherwise. Your job as a professional isn’t to tell your story to your audience... but get the audience to tell their story to you!
WATCH this new video to learn more.