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Heeere we go again.

Year 3 of a global pandemic.

Still making lemonade out of all these freaking lemons.

Tired? I hear you.

Hate people you didn't use to? I see you.

But here we are. If you're reading this, you've got online access. Perhaps you have access to the Candyman (my nickname for COVID-19) vaccines as well. (Whether or not you choose to take them's up to you.)

Remember, most of the people in the world don't have access to clean water, food, wi-fi, or vaccines against Candyman.

In times of pain and/or suffering, gratitude is my greatest weapon. (I got bath salts and a CBD bath bomb as gifts over the holidays, so the universe seems to be telling me to take baths.)

Maybe you feel you don't have anything to be grateful for right now, so I'll just say: I'm grateful for you. 

Writers are no one without an audience, and you're one body in a theatre that is this newsletter, so I thank you for being that body.

How can I help you? Hit reply if I can, even if you don't read the rest of this email.

Content tip for businesses

I never thought I'd say this, but it's all about Instagram Reels right now.

Or, TikTok, if you're using that for your business. Reels are what's hot on IG, and I hesitated to use the feature for about a year until I found a way to make it work for me. 

First, I just saw it as a way to shoot super short 30-second videos. You can use ZERO features and treat it just like a normal Instagram video post. And if you can do that, it counts and hopefully using Reels will increase your organic engagement.

Or, you can be adventurous and explore the other features without posting anything. Ask others what they use to create their effects. You can peep my Reels for some ideas (and trust me—I'm no social media expert).

If you don't want to get on the Reels train, that's cool too.

Life tip: Tell your loved ones you love them.

In my annual blog post with 10 questions to reflect on 2021, family made a big appearance.
Maybe you're not close with your biological family, and it's not my role to ask why. But whoever your family is, hold them close and tell them you love them often, because you never know when crisis may hit.

Simple as that.

If you can't make lemonade this year, let loving hard be your new thing.

I've hugged people way less than I used to before the pandemic, but laughing is almost as good.

Stuff my clients are doing
  • Author and social entrepreneur Madeleine Shaw launched a video course based on her book, How to Be a Social Entrepreneur.
  • Plant-based marketplace Vejii acquired VEDGEco in the USA!
  • Shauna Magrath successfully moved her studio, BEAUTYINK.
  • Big Mountain Foods won a NEXTY Award at 2021 Expo East.
I implemented a new policy this month whereby I will only be content writing/editing for vegan businesses—meaning any businesses involving animal products will not qualify as new clients. Staff do not need to be living vegan. Clients who are spiritual nonfiction authors also do not need to be vegan.

This month, I started editing a forthcoming spiritual prayer book by Mark Daniel.

Top blogs in Q4 2021

Services & products

Hit reply or DM me on social media if I can help you make more lemonade in 2022. 'Cause lemonade tastes damn good after a marathon.

Copyright © 2022 Sandra Nomoto Enterprises, All rights reserved.

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