June 2015

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Relaying Our Message in One Simple Post

In response to the many instances of persecution of Christians in the Middle East, one short video post on social media took our core message of love, forgiveness, faith, and courage to a stunning number of people.

Dear <<First Name>>,

The current season of grave persecution of Christians in the Middle East has demanded a response from Arab believers in Jesus. It, actually, became an opportunity to share some of the core teachings of Christ to an audience that was genuinely eager to hear our unfiltered thoughts and reactions.
          Recently, our ministry posted a simple, heartfelt response. We were stunned by the positive reaction from non-Christians. Within a week, the number of times the video was viewed reached 500,000. Now the views have exceeded 750,000. It was shared and liked over 50,000 times and received over 7,000 comments. Its reach (the number of people who could access it) exceeded 2 million. It created so much buzz, it was cited by secular outlets like the BBC and Yahoo news!
          One simple, small-budget clip with the right message, delivered at the right time on the right medium has caused the teachings of Jesus to be heard hundreds of thousands of times by the very audience we are committed to reach.
          As we process current hardships and their impact on us, we are vividly reminded by these words from the Apostle Paul in Philippians 1:2, “But I want you to know, brethren, that the (bad) things which happened to me have actually turned out for the furtherance of the gospel.”

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Thank you!


A simple response to persecution.
See the subtitled version here

You have turned…my mourning into dancing

Psalm 30:11


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