in this issue: microloan update, periodic table, sustainers campaign, library books
Sticking Together, September 2014
Periodic Table of POCA Clinics
The long rumored poster of all the POCA qualified Community Acupuncture clinics is here! Every clinic is listed by order of their founding date using the Periodic Table of the Elements as a geeky template. Each year’s clinics are in a different color, so one can easily see the growth of the Community Acupuncture movement. The periodic table is 18"H x 36"W and laminated.
P2PCA Update by Jill Nielsen-Farrell
In September 2013 Point to Point Community Acupuncture opened in Delaware, Ohio with the strong support from POCA. P2PCA was a recipient of a  microloan and continues to be guided by its awesome Clinic Success Mentor, Molly Fread (Thank you Molly!!!).
For the first few months P2PCA experienced a series of unexpected set-backs. The short list: one of Ohio’s coldest, snowiest winters on record, a poorly managed building and very slow patient number growth. It was super challenging to keep up morale under these circumstances; the partnership between the two founding acupuncturists amicably dissolved in January 2014.
Fast-forward a year. P2PCA has landed on its feet in large part due to the strong support of POCA during those challenging months. Here are some “lessons learned” as the clinic approaches its first year anniversary.
1)I would have not opened the clinic in late fall. The holidays and unpredictable weather can act as barriers to building patient number momentum when you’re first starting out which is important in so many ways – financially, mentally and creating the “community” feel for the clinic. It seems like spring and summer would be ideal times to open.
2)Trust your gut. If something feels right, even if it appears like a risk, it can really pay off. After several issues with its former building site and management, P2PCA decided to move. P2PCA is still a LOC with all of its autonomy and adherence to POCA standards but it is now located within an integrative health center. Our treatment room has 10 recliners and is in a beautiful, very calming space.
The first month in our new space P2PCA treated more patients and generated more revenue than it had in the previous 5 months. Since that time, patient volume and revenue has steadily increased each month. The clinic is currently treating 35-40 patients a week and I anticipate a continued increase into the future. Word of mouth, a strong referral network and a good social media/email presence have been very helpful in the clinic’s growth.
3)As the clinic’s only acupuncturist I had to find a balance between being open “enough” and not getting burned out. I learned this lesson about 3 months after moving into the new space. Things were really starting to hop and I was starting to show signs of burn out. (Nooo!!! Things are just looking up!! Haha!) I looked at the schedule and realized that there was one consistently slow shift. It was so obvious that it could be eliminated. I cut that shift out and low and behold all the other shifts got busier! And, I had a mid-week day off which was super great. I have much better work-life balance because of this decision.

There are many other things I could write:
  • how grateful I am, again, to POCA
  • how I now spend time on the forums looking at treatment tips instead of on how to survive as a community clinic. What a milestone!
  • how so many of the patients are getting BETTER and how much they love acupuncture.
The future looks really bright! Thank you everyone!!
Sustainers Campaign
Lisa blogged about this in detail, but here's the big picture: ACAOM accreditation requires financial stability: 6 months of operating expenses in the bank. Over the next three years POCA Tech will have to accumulate $150K in reserves: money that we never plan to touch except in a dire emergency. Be a sustainer for as little as $5 a month.

POCA Tech's library needs copies of :
  • Insights of a Senior Acupuncturist by Miriam Lee
  • The Practical Application of Meridian Style Acupuncture by John E. Pirog
  • Clean Needle Technique Manual, specifically the 6th Edition
  • Chinese Acupuncture & Moxibustion (CAM)
  • Tung & Tan books
  • Anything by Giovanni Maciocia
  • Navigating the Channels of Traditional Chinese Medicine by Yitian Ni
  • Applied Channel Theory in Chinese Medicine by Wang Ju-Yi and Jason Robertson
  • A Brief History of Qi & Who Can Ride The Dragon both by Ken Rose
Ship them media mail to POCA Tech 3526 NE 57th Avenue, Portland, OR 97213

Post this library donation flyer in your clinic.
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