Copy
in this issue: pocafest, job task analysis, pti update, marketing idea, passport travels
Sticking Together, September 2016
POCAfest Coming Up Real Soon
There are some open spaces so come to Marin Headlands, CA September 23-25, 2016. There are many more details on Skip's blog post and on the registration page.

Job Task Analysis Project Help Needed
A new POCA Tech project is to work on matching the licensing exam and school curriculum to the job that a punk does. A JTA determines valid entry level job requirements and/or validates training curricula. So tell us what you do all day. Comment on Lisa's Forum post or on MaryMargaret's Facebook group.

Traveling the POCAverse
Craig and Neilie from Buffalo Alternative Therapies visited Manchester Acupuncture Studio. Join in the fun.



Welcoming Three New POCA Clinics
An Occasional Marketing Column by Stuart Brent

Social Media “copy followers” strategy

This one is pretty simple, and works well for both Twitter and Instagram. I’ve used it to grow Twitter accounts for several businesses. It is a little more difficult to use with Instagram, but it’s doable.

The basic idea is to find a local business (another acupuncture clinic, health food store, etc) on Twitter or Instagram that would have people who might be interested in acupuncture. Then start to follow their followers. With Twitter, the limit is to follow about 100 people an hour; with Instagram it’s more like 25 an hour. You can follow people a few times a day.

Why do this? Because if they follow those similar accounts, they’re probably interested in acupuncture and being healthier. And 10 to 15% will follow you back. That’s not a ton, but it’s the more active Twitter/Instagram users, and it adds up.

Not everyone will follow you back. That’s totally fine. Wait a couple days to give them a chance, and if they don’t follow you back, just unfollow them. You can rapidly grow a Twitter or Instagram following with this technique by doing it whenever you have downtime at the clinic. A tool like crowdfireapp.com makes it way easier, too. Once they’re following you, post tweets and articles to try to get them to come into your clinic.
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Stuart is a POCA organizational member and focuses on marketing for Vacord Screen Printing.

POCA Tech update
We're in Candidacy! Woo hoo! More detail here. It was a huge effort by many, many people. Woo hoo to all!

Cohort 3 starts this weekend. It's our largest class yet - 19 students. Welcome all!

Another traveling POCA punk
MAS punk Elizabeth (Roppie) Ropp at Melanie and Gene's Sarasota clinic.

Got acupuncture charts?
POCA Tech is looking for acupuncture wall charts for the student clinic with point names in English (as well as the alpha-numeric). We had some, but they burnt up (along with the Lents clinic). Any donations greatly appreciated.
Copyright © 2016 POCA, All rights reserved.






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