Driving Force Sales and Marketing exclusively represents Omix-ADA and its family of brands across the Northeastern US and Canada from Ontario to Virginia and from Nova Scotia to Ohio.  Ray Weaver and Mark Ferrero welcome you to read the thirty second edition of our newsletter designed to help your business grow and make you aware of the latest Omix-ADA and Rugged Ridge news and promotions.
Driving Force Salesand Marketing Exclusive Representation for Omix-Ada


SOLD $100,000!
The one-off Jeep donated by Omix ADA to SEMA Cares recently sold at Barrett Jackson for $100,000!  The Jeep features Rugged Ridge RRC rocker guards, steering component skid plate, winch-mount XHD front bumper with stubby ends and Double X Striker, XHD rear bumper, tires carrier, Spartacus 12,500-pound winch, performance vented hood, vented hood inserts, Aluminum hood latches, Spartan grille, front and rear half doors, door mirror kit, All-Terrain floor liners, a pillar switch pod, black powder-coated axle back exhaust system, hood light bar with LEDs, windshield-mount light bar and LEDs, 4" suspension lift kit with shocks, adjustable track bar, front and rear upgraded drive shafts, and Rugged Ridge All-Terrain flat flares and fender liner kits.
Could the Red arrow in the photo be pointing to Omix’s very own Master Marketer Henk Van Dongen?  Email Ray or Mark the name of the other Omix celebrity who attended the Barrett Jackson Auction for your chance to win an award!  We’ll announce the winner in next month’s newsletter (if they’ll allow us).  Only one winner will be chosen.

Click here for the latest jobber price file for February 2016.

Take a look at a few of the new products you can offer your customers from Omix-ADA and Rugged Ridge. The complete February 2016 Update is available here.

NEW FOR FEBRUARY - RUGGED RIDGE® C3 CARGOCOVER -  A versatile Jeep® deserves versatile accessories. Keeping you on the-go with ease, the patent pending rear Configurable Cargo Covers (C3)offer complete protection for the rear cargo area of your Jeep. By protecting the carpet and plastic trim from damage, scratches, pet claws, dirt, and other debris, it’ll stay looking pristine through all your daily tasks. No mess, no stress! A custom made and functional accessory for 2007 to current JKs, this unique design also allows for a pet friendly space, ideal for your pet to rest during long off-road trips. Featuring water resistant material, the split fold feature allows for 40-60 rear seat lowering, and provides coverage with your rear seat up, partially or fully lowered-- flexible and functional! A flip out cover flap keeps dirt from falling into the rear tailgate door gap. The built-in front curtain wall helps to keep items and pets from entering the front seat area. A unique side retention system insures the cover stays securely in place as you load or un-load. Easy to install and remove so you get protection when and where you need it. Rugged Ridge C3 Rear Cargo Covers, ready for whatever. Patent pending. See Jobber images download for video of C3 functions.

View Product Video

NEW FOR FEBRUARY RUGGED RIDGE® BOULDER DIFFERENTIAL COVER, 84 - 06 Jeep for Dana 35-  The new matte black Rugged Ridge Boulder Aluminum Differential Covers are constructed from A356-T6 cast aluminum for strong impact resistance and feature a precision machined sealing surface, allowing gaskets or RTV sealant to be used for a leak-free seal. Each cover is designed to help protect internal components from damage caused by contact with rocks and other terrain off-road as well as aid in dissipating heat from differentials. These covers come complete with a magnetic drain plug for protection against costly damage from metal particles that can accumulate in gear oil and include a specially designed dipstick bolt to help Jeep owners avoid under or overfilling their differentials. Patent pending.

NEW FOR FEBRUARY - RUGGED RIDGE® XHD ROCK SLIDERS 4-Door / 2-Door - Protecting your Wrangler just got a whole lot easier! The new Rugged Ridge XHD Rock Sliders are designed to defend your Jeep’s most vulnerable points – the lower rocker panel and pinch seam. Featuring an innovative one-piece design, each rock slider is precision manufactured from CNC-laser cut 3-mm steel plate and finished with tough, textured-black coating. We have also integrated a four-inch step, making climbing in and out of lifted vehicles easier. Rubber gaskets cover the rocker panels, protecting your Wrangler’s finish. Designed to function with stock and most aftermarket fender flares, XHD Rock Sliders are easy to install with no drilling required.

NEW FOR FEBRUARY - DASH MULTI MOUNT FOR TJ & LJ - 13551.18 / 13551.19 - Never miss a moment of trail action again! This patented Rugged Ridge Dash Multi-Mount System is the most versatile dashboard accessory mounting system available. Featuring a universal ball mount for driver info gadgets and a tripod stud for point and shoots or POV cameras, this mounting system allows the driver to use either one individually or both at the same time! This new system includes a 3 section tray, which can be utilized to store coins, pens or sunglasses, and features both tripod and ball socket mounts to keep cell phones, GPS, cameras and even radar detectors within reach of both the passenger and driver. The form fitting design matches the exact contours of the factory Wrangler dashboard, and is secured with self-drilling screws. Patent No. 9,132, 779

NEW FOR FEBRUARY - RUGGED RIDGE® WINDSHIELD MOUNTED LIGHT BAR - 11232.08 / 11223.29 - Optimize your off-roading adventure with the best lighting solutions on the market. This windshield LED light bar is constructed from sturdy 2-inch welded steel tubing and is secured to the vehicle using specially engineered A-pillar brackets that seamlessly replace the OE windshield brackets. Unlike other aftermarket bulky and conspicuous designs, Rugged Ridge designed its tubing to integrate unobtrusively into the vehicle body, giving a sleek and seamless look. The contour hugging light bar frames the windshield, accommodating three Rugged Ridge 13.5-inch LED Light Bars with low profile tabs; providing flexibility and additional illumination on the trail for nighttime off-roading. The light bar incorporates a special wind deflector to dramatically reduce whistling and buffeting of your soft top. No drilling required for installation.

NEW FOR FEBRUARY - RUGGED RIDGE® DUAL A-PILLAR LIGHT MOUNT FOR TJ & LJ - 11232.36 / 11232.37 - Optimize your off-roading adventure with the best lighting solutions on the market. Designed to accommodate a variety of auxiliary off-road lights, Rugged Ridge designed this new light mount to allow you to place lights in positions that yield the most visibility on the trail. This dual A-pillar light mount is constructed from heavy-duty steel and is easily attached to the lower windshield mount using existing factory mounting holes. No drilling or cutting is required for installation.

NEW FOR FEBRUARY - RUGGED RIDGE® ALL TERRAIN CENTER CONSOLE COVER - Rugged Ridge’s new All-Terrain Center Console Covers are designed to prevent the accelerated wear and tear common to Jeep Wrangler interiors. Unlike cloth and leather consoles, these heavy duty covers will keep your center console in showroom condition for years to come. Molded from durable polyurethane foam, these covers create a heavy duty barrier to protect the vulnerable console from scratches, rips, stains and even damage from harsh pet claws, while also enhancing interior styling with Rugged Ridge’s unique tread design. These covers install securely within seconds with the supplied automotive grade adhesive tape. Patent D627, 285.

Please read the complete February Update which contains details on all of the new products and promotions including many hard parts and replacement parts for Jeeps old and new.  Click here to view the complete archive of Driving Force newsletters at

Big Sale on Bestop!

BESTOP on Sale Now!… Jobber LOWERED by approx 14%! 

Check out what's on sale!
April 2014 Omix Rugged Ridge Price File

2016 Consumer Rebate!

For 2016, Omix-ADA will continue to offer the consumer a year-long consumer 5% rebate program. The more you buy, the bigger the rebate! You can get up to $200 cash per single invoice and up to $2,000 for the entire year (maximum 10 invoices), so load up your cart and save! Click to see more details and customers can submit online at

Bookmark this Page for Rugged Ridge Support

We highly encourage all dealers/distributors to use for support related issues; like warranty claims, tech issues, product information, even IT, data, and image requests!

Your questions and issues will be handled quickly by trained staff with this process, your requests will be trackable, and you can check the status of your request!  Requests are handled in a timely manner, and you will receive confirmation of your request!

Buy from these Distributors

A reminder, the entire catalog of Omix-ADA, Rugged Ridge and Alloy USA products are now available through the following leading wholesale distributors.

- Meyer Distributing -
- Keystone Automotive -
- ATECH Motorsports -
- ADC Automotive Distributing -

Don't Forget We are here to Help!

We do listen and want your feedback. Contact Ray Weaver at 610-763-2339 or by email at Mark Ferrero can be reached at 610-223-4189 or by email at
Copyright © 2016 Driving Force Sales and Marketing, All rights reserved.
 We Send Special Offers and News to Our Omix and Rugged Ridge Customers.

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