Driving Force Sales and Marketing exclusively represents Omix-ADA and its family of brands across the Northeastern US and Canada from Ontario to Virginia and from Nova Scotia to Ohio.  Ray Weaver and Mark Ferrero welcome you to read the thirty-seventh edition of our newsletter designed to help your business grow and make you aware of the latest Omix-ADA and Rugged Ridge news and promotions.
Driving Force Salesand Marketing Exclusive Representation for Omix-Ada
                 Click to read this great article just published at!
Take a look at the new products you can offer your customers from Omix-ADA and Rugged Ridge for August 2016. Make sure to go to the complete August 2016 Update to see more.....

NEW FOR AUGUST - RUGGED RIDGE® XHD HUB CENTRIC WHEELS 17X8.5 - Ready to upgrade your stock wheels but still want to use the tread that’s left of your stock tires? Now you can have both! Unlike our XHD 17x9 wheels, these Euro-spec 17x8.5 wheels allow you to mount either your stock tires or upgraded Off Road tires. So instead of throwing out your slightly used stock tires, think Green and emount them on these new style XHD wheels. It can literally save you thousands of miles! These wheels are designed to exactly center the wheel over the hub providing the best fit possible and the proper clearance for brake rotors, steering components and suspension. Better fit, no wheel vibration! A stainless steel button-head socket cap screws around the perimeter of the outer wheel face, giving it a great3 -piece look, and allowing you to accessorize with our optional rim protector. Each wheel includes a modular center cap. A durable powder coated finish offers a long lasting look. These Rugged Ridge wheels have been independently tested to meet/exceed the requirements for SAE J2530 and the even more stringent TUV standards. Backspacing is 5.17 inch with a +10mm offset. Click to see part# 15301.60 or 15301.61on the Rugged Ridge Website

NEW FOR AUGUST - RUGGED RIDGE® D-SHACKLES YELLOW -  Create some style and unique accents with our yellow powder coated D-shackles. This bright yellow will stand out against your bumper. Available in either 7/8 Inch or 3/4 Inch with 13,500 and 9,500 Working Load Limit respectively. Sold in pairs. Click to see part # 11235.14 or 11235.15 on Rugged Ridge website with MSRP pricing.

NEW FOR AUGUST - RUGGED RIDGE® POLYURETHANE KITS - Looking for a firmer ride, better steering response and longer lasting bushings? Then you need the new Polyurethane Bushing Kits. Polyurethane is preferred by most as an upgrade replacement to worn OE bushings and will last longer, giving you better road feel and response. Comes with the industry leading 5-Year Warranty.

NEW FOR AUGUST - RUGGED RIDGE® GRAND CHEROKEE EXTERIOR EXCESSORIES - Looking to dress up and protect your Jeep Grand Cherokee? Rugged Ridge has the accessories to make your Grand Cherokee unique. We are introducing a line of accessories from grille & bumper guards to side steps. Of course, each comes with a 5 year limited warranty. Click to see part # 11565.12 or 11513.03 on Rugged Ridge website with MSRP pricing.


Please read the complete May Update which contains details on all of the new items. See August 2016 Update
Spartacus Bumper POP Display

Spruce up your Showroom and Sell More with Rugged Ridge Retail Displays

Want to really get attention in your showroom? Rugged Ridge® offers four show stopping displays that  are geared to draw the off-roader’s attention and offer you high transaction value and margins. They include the Impulse Purchase Display, XHD Bumper Display, Spartacus Bumper and Tire Carrier Systems, and Floor Liner Display. Email or call Ray or Mark to get the details on ordering any of  the display.

2016 Jobber Rebate Form to submit for 5% back

Restyling Package - Granite 12498.86

2016 Consumer Rebate

For 2016, Omix-ADA will continue to offer the consumer a year-long consumer 5% rebate program. The more you buy, the bigger the rebate! You can get up to $200 cash per single invoice and up to $2,000 for the entire year (maximum 10 invoices), so load up your cart and save! Click to see more details and customers can submit online at
2016 Jobber Rebate Form to submit for 5% back

1st Annual Jeep Heritage Expo is Big Success

Celebrating 75 years of Jeep®, Omix-ADA, gathered hundreds of Jeep® enthusiasts on July 16 to honor its history. The first annual Jeep® Heritage Expo kicked off with hundreds of custom Jeeps arranged in different Show & Shine categories along with Omix-ADA’s own 30 rare Jeeps ranging from very early 1941 prototypes to the latest 2016 Wranglers.

Omix-ADA rolled out the red carpet for attendees, inviting them to get an exclusive look at its extensive historic Jeep® collection. Hundreds of Jeep® owners arrived during the Expo to showcase their Jeep® in the Show & Shine and compete for awards in multiple categories. Participants traveled as far as 700 miles to attend. All entry fees to showcase a Jeep® in the Show & Shine were donated to the American Diabetes Association.

Order the New 2016 JK Catalogs

The NEW 2016 Rugged Ridge JK Catalog features the hottest new Jeep accessories of the year offering offer you everything you need to revitalize the look of your Wrangler!

Contact Mark or Ray before your next stocking order and we send a limited number for FREE or if you need more you can use your Marketing $'s (if you have sales over $50,000 annually) or you can order more through E-Com.

2016 JK Master Catalog - Part# 12516.01 - Jobber Cost = $6.40

2016 JK Master Catalog w/Pricing - Part# 12516.02 - Jobber Cost = $6.40

Buy from these Distributors

A reminder, the entire catalog of Omix-ADA, Rugged Ridge and Alloy USA products are now available through the following leading wholesale distributors.

- Meyer Distributing -
- Keystone Automotive - 
ATECH Motorsports - 
ADC Automotive Distributing -

Don't Forget We are here to Help!

We do listen and want your feedback. Contact Ray Weaver at 610-763-2339 or by email at Mark Ferrero can be reached at 610-223-4189 or by email at

Less Than 100 Days Away – SEMA Show 2016

The 2016 SEMA Show is around the corner, November 1 – 4 in Las Vegas. In booth #34101 OmixADA and Rugged Ridge will be showcasing many of our newest and most innovative products. Like previous years, we will also host the Off Road Success Center in Booth #34000 where we can exchange ideas about the Jeep® aftermarket and meet with peers in the industry.

We will be bringing a new selection of our vintage Jeep® collection, celebrating the Jeep® Family Lifestyle. Returning in
2016 is R. Lee Ermey, The Gunny to sign photos and autographs.
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