Driving Force Sales and Marketing exclusively represents Omix-ADA and its family of brands across the Northeastern US and Canada from Ontario to Virginia and from Nova Scotia to Ohio.  Ray Weaver and Mark Ferrero welcome you to read the thirtieth edition of our newsletter designed to help your business grow and make you aware of the latest Omix-ADA and Rugged Ridge news and promotions.
Driving Force Salesand Marketing Exclusive Representation for Omix-Ada


Click here for the latest jobber price file for December 2015.
Click here for the 2016 Jobber Price File.

Take a look at a few of the new products you can offer your customers from Omix-ADA and Rugged Ridge. The complete December 2015 Update is available here.

NEW FOR DECEMBER - RUGGED RIDGE® IMPROVED LIFT KITS -  Part# 18401.50 / 18415.50 / 18401.60 / 18415.60. You’ve seen it all the time, huge lifted Jeeps with oversized tires both on and off road, and you begin to wonder, “How can I get my ride to do that?” You can do it Rugged Ridge style. We have revamped our current lift kits to bring you a complete lift kit for the JK, with enhanced add-ons and additional components to make lifting your Jeep easier. A frame mounted track bar relocation bracket for added strength, and shocks and sway bar links with bushings pre-installed for an easier and more time efficient install are among the many improvements made. We have also added front cam bolts to allow for precise tuning of alignment. Also included are brake line relocation brackets to cover all JK models. With these added components, our class leading lift kits have only gotten better. While others have chosen to supply less, Rugged Ridge gives you more.

NEW FOR DECEMBER RUGGED RIDGE® FRONT LOWER CONTROL ARM CAM BOLT SET -  Part # 18303.01. Get the most out of your alignment with this “must-have” front lower control arm cam bolt set from Rugged Ridge. The kit includes 2 cam bolts, 4 adjusting washers, and two nuts, everything you need to regain proper alignment. Perfect for lifted vehicles that wish to achieve optimal alignment settings.

NEW FOR DECEMBER - RUGGED RIDGE® ECLIPSE SUN SHADE AMERICAN FLAG - Part # 13579.14. Craving that top down experience in your Jeep®, but still want protection from harsh sunlight? This Rugged Ridge Eclipse Sun Shade has the American flag imprinted on it to give your Jeep a patriotic flair. The mesh fabric protects the front passengers from the sun while offering a “top-down feeling”. The Eclipse Sun Shade is held between the windshield and the rear crossbar eliminating the need for a header channel. The built-in elastic straps allows this design to retain access to the Jeep’s top clamps, so you can keep the shade in place and still use the factory top.

NEW FOR DECEMBER - RUGGED RIDGE® WINDOW VISORS AND BUG DEFLECTORS IN CARBON FIBER FINISH - Part # 11349.09 / 11349.10. Let the fresh air in and keep the rain out with carbon-fiber look window visors from Rugged Ridge. Featuring a durable scratch resistant 2mm thick acrylic and a low profile design for precise fit, these visors offer a stylish finish for your JK. Each visor helps channel airflow over your open windows, reducing wind noise and creating a quieter, more comfortable ride. Attaches using double-sided automotive grade adhesive tape.

Please read the complete December Update which contains details on all of the new products and promotions including many hard parts and replacement parts for Jeeps old and new.  Click here to view the complete archive of Driving Force newsletters.

2016 Q1 Promotion Announced

250 Rugged Ridge products, offering your customers great deals on popular seasonal products and more, including truck floor liners, covers, hardtop insulation kits, etc. On many items, we are LOWERING jobber and MAINTAINING LRAP to provide you with better margins.

Our goal is to help you grow your business by promoting the best deals on Rugged Ridge. Only a few select Rugged Ridge distributors will be allowed to participate in these promotions. Click here to see the requirements to participate.


Driving Force University

Please take our training (tour) and see how we built Ray's 2012 JK Wrangler Rubicon into a very cool ride with Rugged Ridge accessories over the past 3 years. You can even take a quiz at the end to see what you have learned and receive a Diploma from Driving Force University (You will want to frame this:) Please provide Ray and I with feedback on your experience taking this training by completing our brief survey.

April 2014 Omix Rugged Ridge Price File

2016 Pricing and Programs are Here!

Omix-ADA has made available for download its 2016 Jobber Price File and its 2016 Programs related to Simplified Freight Fees, Dropship Fees, Marketing and Growth Rewards and Loyalty Program. See and download 2016 Programs
  • Average pricing increase in 2016 of 5% - Consider a Year End Stocking order to take advantage and have higher profit margins. See 2016 Jobber Price File and Download.
  • Freight minimums to qualify for free freight are increasing due to increased costs from UPS, FedEx and Others.
  • 1st Quarter Promotion - 250 Rugged Ridge products, offering your customers great deals on popular seasonal products and more, including truck floor liners, covers, hardtop insulation kits, etc. On many items, we are LOWERING jobber and MAINTAINING LRAP to provide you with better margins. See the load sheet for all 250 here.
Download these files here and contact your sales rep for details or to discuss.

SEMA 2016 - Rugged Ridge Shows Off its Accessories

View this YouTube video to see the latest accessories on display this year in Las Vegas at the 2016 SEMA show. 

As you can see Rugged Ridge is on the leading edge in developing new products that your customers will want to buy.

Review the Driving Force detailed email blast on Rugged Ridge at SEMA 2016 for much more detail and information on availability.
In 2014 Omix-ADA is again offering a year-long consumer rebate program. The more you buy, the bigger the rebate! You can get up to $200 cash. Visit the Omix-ADA site to see details or visit the Omix Dealer page and download the Rebate banner to post on your website to help stimulate sales. Also click here to get the rebate form for customers to complete and get cash back

Buy from these Distributors

A reminder, the entire catalog of Omix-ADA, Rugged Ridge and Alloy USA products are now available through the following leading wholesale distributors.

- Meyer Distributing -
- Keystone Automotive -
- ATECH Motorsports -
- ADC Automotive Distributing -

Don't Forget We are here to Help!

We do listen and want your feedback. Contact Ray Weaver at 610-763-2339 or by email at Mark Ferrero can be reached at 610-223-4189 or by email at
Copyright © 2015 Driving Force Sales and Marketing, All rights reserved.
 We Send Special Offers and News to Our Omix and Rugged Ridge Customers.

Follow us on facebook:
Email Marketing Powered by Mailchimp