Driving Force Sales and Marketing exclusively represents Omix-ADA and its family of brands across North America  Ray Weaver and Mark Ferrero welcome you to read the forty-third edition of our newsletter designed to help your business grow and make you aware of the latest Omix-ADA and Rugged Ridge news and promotions.
Driving Force Salesand Marketing Exclusive Representation for Omix-Ada

NEW FOR MARCH - RUGGED RIDGE® XHD REAR ARMOR FENDERS - Rugged Ridge Armor Fenders for Wrangler JK are not just another bolt-on accessory. We designed our new Armor Fenders with the strength and structural rigidity demanded by today’s off-road environment. Each fender is constructed of heavy-gauge 3 mm thick steel plate utilizing fold-and-weld techniques for integrity without compromise. The rear Armor fenders revolutionary 2-piece design allows for an extremely close fitment, free of gaps at the seams, protecting your factory body panels from damage, while the rear panel fully encases the taillight for unsurpassed protection. The front Armor Fenders massive wheel arches allow for greater articulation while the integrated vent screens at the rear of the wheel opening aid in venting excess heat from the engine compartment for better overall performance. In addition to their superior strength and function, we developed our Rugged Ridge Armor Fenders with such a brawny & bold styling; they’re capable of transforming your rig into an unmistakable, attention-grabbing shadow of its former self. High body lines and aggressively arched wheel openings provide greater clearance for larger tires and allow for improved wheel travel and articulation  off-road. Rugged Ridge Armor Fenders install using the OE wheel liners (with some modification) OR with Rugged Ridge All-Terrain Wheel Liners 11620.50 (recommended). Armor fenders work with all factory components as well as Rugged Ridge Spartan Grill, Aluminum Hood Latches and even Rubicon Rock Rails. Includes marker light assemblies and complete installation instructions. (Patent Pending.) Click to see part # 11615.03 on the Rugged Ridge Website

NEW FOR MARCH - RUGGED RIDGE® ELITE PIVOTAL HEADLIGHT GUARD -  The Rugged Ridge Pivotal Headlight Euro Guards special patent-pending design allows for the guard to be rotated on the headlight for a variety of looks. The angry attitude of the Rugged Ridge Spartan Grille is amplified by the angled light guards, allowing you to make your own unique automotive expression. The Pivotal Euro Guard still retains the classic off-road styling of the original headlight Euro Guard but benefits from solid cast aluminum construction for a lightweight, but seriously sturdy, option in headlight protection, on and off-road. Pivotal Headlight Guards feature a premium textured black powder coat finish to accent any exterior color (Red Powder Coat and Raw Aluminum finishes are COMING SOON!). Installs easily in minutes using factory hardware and replaces the factory headlight retaining ring. Sold in pairs. (Patent Pending.) Click to see part # 11230.13 on the Rugged Ridge Website.

NEW FOR MARCH - RUGGED RIDGE® HOOD BRA - Protect your JK’s hood from unsightly damage caused by bugs, rocks and road debris with the Rugged Ridge Hood Bra. Our one-piece bra design is constructed of durable crush grain vinyl that defends against the hazards of everyday driving while the pillow-soft inner layer pampers your paints finish, shielding it from scuffing and scratches. Since this Hood Bra is made specifically for the Wrangler JK, it won’t interfere with factory or aftermarket hood catches and installs quickly & easily with an adjustable strap secured to the footman loop. Since when did protecting your paint look so great? Click to see part #12112.01 on the Rugged Ridge Website

NEW FOR MARCH - RUGGED RIDGE® ECLIPSE TUBE DOOR COVERS - Rugged Ridge Eclipse Tube Door Covers give JK owners the ability to enjoy the open air element of their Rugged Ridge tube doors while providing a higher level of containment for the passenger area and its contents. Nylon reinforced mesh construction offers a sturdy barrier that installs quickly and easily with the integrated bungee top and button retaining system. Highly functional and great-looking…you’ll wonder how you ever did without them! Set includes front and rear pair. Click to see part #'s 13579.52; 13579.50; 13579.51 on Rugged Ridge website with MSRP pricing.

NEW FOR MARCH - RUGGED RIDGE® PARACORD GRAB HANDLES - Rugged Ridge Paracord Grab Handles are constructed of durable 550 nylon parachute cord that is woven into a  brawny “Double Cobra” style knot that feels substantial in your grasp. Each handle secures to two OR three-inch diameter roll bars with heavy duty hook and loop straps for a firm and stable fitment. Your Jeep will love the attractive tactical styling, not to mention how much you’ll love the assistance  getting in and out of your rig! Paracord Grab Handles are available in a variety of color combinations, with one to suit any taste: Black on Black, Red on Black or Gray on Black. Sold in pairs..Click to see part #'s 13505.30; 13505.31; 13505.32  on Rugged Ridge website with MSRP pricing.

NEW FOR MARCH - RUGGED RIDGE® ALL TERRAIN ENTRY GUARD KIT - Rugged Ridge All-Terrain Door Entry Guards are molded of durable, impact-resistant injection molded ABS plastic and feature our signature deep tread design molded into the guard for protection that doesn’t forget the importance of looking good. Our design is longer and wider than most other entry guards for greater coverage with body-hugging contour for a snug fitment. All-Terrain Door Entry Guards install easily with the included automotive-grade adhesive and are sold in pairs. (Patent pending). Click to see part # 11216.22 on Rugged Ridge website with MSRP pricing.

NEW FOR MARCH - RUGGED RIDGE® DUAL BEAM LED LIGHTS - No Jeep or off-road vehicle is complete without a full array of off-road lights and no light is more efficient at lighting your path than an LED. Rugged Ridge now offers an innovative LED light that provides that searing nighttime illumination accented by a functional and cool-looking running lamp allowing you to be seen without blinding other drivers. Each LED is constructed of a virtually indestructible black thermoplastic case that houses four bright white high-beam LEDs with a single center-mounted amber low-beam LED illuminating a unique “cross-hair” designed reflector giving you greater visibility in low light conditions. With a high-quality Fresnel optic lens and an IP-67 Waterproof rating, these LEDs are built to provide years of outstanding performance making them the perfect complement to your existing light package or as a standalone lighting option. Rugged Ridge Combo LED Lights are available with Cube or Round housings to fit any application or suit any taste. Click to see part # 15209.30 and 15209.31 on Rugged Ridge website with MSRP pricing.

NEW FOR MARCH - RUGGED RIDGE® ROCKER SWITCHES - Want to add a cool custom look to your rigs interior? These laser-etched rocker switches are designed to control all of your electrical lights and accessories with a sharp-looking laser-etched logo that identifies the lights function: Rock Lights, Off-Road Lights, Light Bar, Sasquatch Lights and even Zombie Lights! Switches are rated for 20 amps with amber LED illumination when the switch is in the ON position. Installation is simple with a 3 terminal hook-up allowing them to be used in virtually any Jeep, Truck, SUV or car... Click to see part # 17235.06; 17235.07; 17235.08; 17235.09; 17235.10 and 17235.12 on Rugged Ridge website with MSRP pricing.

NEW FOR MARCH - RUGGED RIDGE® SWITCH POD KITS - Looking for a handy place to mount your accessory switches that doesn’t require cutting or other modifications? This A-Pillar Switch Pod Kit from Rugged Ridge has pre-molded cutouts to allow you to mount up to four aftermarket switches, in easy reach, on the driver’s side A-pillar, and out of the way of the shifter handle. Our Pillar Pod has the textured molded finish just like the factory cover it replaces. It snaps into place just like the OE for a great fitment! Each kit includes the driver side A-Pillar Switch Pod and FIVE 2-position Etched Rocker Switches (Zombie Lights, Light Bar Lights, Sasquatch Lights, Rock Lights and Off-Road Lights). Click to see part # 17235.70; 17235.71; 17235.72 and 17235.73 on Rugged Ridge website with MSRP pricing.

NEW FOR MARCH - RUGGED RIDGE® WINDSHIELD BRACKET LED LIGHT KIT - Rugged Ridge Windshield Bracket LED Kit combines the convenience of our attractive BLACK powder coated Auxiliary Light Mounting Brackets (11027.03) and pairs them with a pair of ultra-cool Dual Beam LED Cubes (15209.30) for an all-purpose LED lighting solution that works great on or off-road. Each kit includes a pair of brackets and a pair of LED Cubes and fits all 07-17 Wrangler JK and JK Unlimited models. Click to see part # 11027.18; 11027.19; 11027.20 and 11027.17 on Rugged Ridge website with MSRP pricing.

NEW FOR MARCH - RUGGED RIDGE® A-PILLAR LIGHT MOUNT KIT - Rugged Ridge A-Pillar Bracket LED Light Kit combines the convenience of our attractive black powder coated
Dual Auxiliary Light Mounting Brackets (11232.30) and pairs them with TWO pairs of ultra-cool Dual Beam LED Cubes or Round for an all-purpose LED lighting solution that delivers outstanding illumination on or off-road. Each kit includes a pair of brackets and FOUR LED Cubes and fits all 07-17 Wrangler JK / JKU models.. Click to see part #11232.18 and 11232.19 on Rugged Ridge website with MSRP pricing.

Please read the complete March 2017 Update which contains details on all of the new items including many new Omix-ADA OE replacement parts.

March Promo

Spring is as good a time as any for a fresh start! So beginning this March, our promos are changing up completely. We are limiting our promos to shorter, month-long windows, creating more urgency for your customers to buy NOW! We are reducing the number of SKUs, but focusing ONLY on popular items and offering you massive discounts. No more 10% savings; we’re going deeper! How does an additional 17 to 25% discount sound? This should give you a stronger, more compelling message to deliver to your customer: NOW is the time to BUY!!!

2017 Price Policy and January - February Specials

Effective January 1, 2017, Omix-ADA will be adjusting its prices. In general, most items will see a 5% price increase, though others will be reduced or unchanged. We estimate the blended average is about 4%. The adjustment is partly to account for changes in costs of manufacturing, however the primary need for these adjustments is to support the rising operational costs of business.

In addition there will be a new fixed fee Truck Freight surcharge.  See Price File Letter below for details and there is a column (AJ Freight Fee on 2017 price file) that lists the truck freight fee.  That’s the amount you will be charged freight on truck freight items.  If you want to, you can go third party on truck freight too.

Note: UPS and FedEx offer discounted freight rates to SEMA members.  You might want to look into this as those rates may be more competitive than Omix is offering through their account.

2017 Price File - Go to
2017 Price File Letter

What's New at Rugged Ridge

If you could not make it to our booth or to SEMA this year, below are a couple of links to the Rugged Ridge New Products Brochure for SEMA 2016 which will help you to learn about and see the new new products from Rugged Ridge.

New Products Brochure


Buy from these Distributors

A reminder, the entire catalog of Omix-ADA, Rugged Ridge and Alloy USA products are now available through the following leading wholesale distributors.

- Meyer Distributing -
- Keystone Automotive - 
ATECH Motorsports - 
ADC Automotive Distributing -

Retail Displays

If you are looking to jump start sales in your retail showroom check out Rugged Ridge's four affordable and attractive POP display options including:  Impulse display (2 sizes); XHD bumper display; Spartacus bumper display; and floor liner display.

Contact Ray or Mark to place an order that could qualify you to receive the display rack for free.

Don't Forget We are here to Help!

We do listen and want your feedback. Contact Ray Weaver at 610-763-2339 or by email at Mark Ferrero can be reached at 610-223-4189 or by email at
Copyright © 2017 Driving Force Sales and Marketing, All rights reserved.
 We Send Special Offers and News to Our Omix and Rugged Ridge Customers.

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