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Driving Force Sales and Marketing exclusively represents Omix-ADA and its family of brands across North America  Ray Weaver and Mark Ferrero welcome you to read the forty-second edition of our newsletter designed to help your business grow and make you aware of the latest Omix-ADA and Rugged Ridge news and promotions.
Driving Force Salesand Marketing Exclusive Representation for Omix-Ada

NEW FOR FEBRUARY - RUGGED RIDGE® ELITE FAST TRACK ACCESSORY BAR™ - Rugged Ridge designed the new Elite Fast Track Accessory Bar™ (patents pending) to be the most versatile component you’ll likely ever bolt to your JK, allowing you to adapt your light bar configuration for your changing tastes or to better suit your needs. The innovative design of the Elite Fast Track Accessory Bar incorporates a revolutionary series of channels that run the length of the a-pillars and crossover section so that any variety or combination of lights, cameras, trail mirrors or accessories can be assembled and reconfigured in countless combinations. Constructed of  high-quality 6061 T6 aluminum, the Elite Fast Track Accessory Bar is extremely lightweight but impressively strong, able to withstand the grueling conditions Jeeps are prone to endure. The light bar works with most LED light bars, regardless of length and incorporates an aerodynamic design and integrated end caps that alleviate airflow turbulence that often result in soft top buffeting and annoying whistling. The A-pillar sections unique channel design conceals the wiring, keeping it out of sight and well-protected. A durable sleek black powder coat finish gives great protections from the elements while sturdy steel brackets with Grade 5 mounting hardware insures years of dependable service that is backed by our 5-year limited warranty. Click to see part # 11232.50 on the Rugged Ridge Website





RUGGED RIDGE® FAST TRACK ACCESSORY KITS








NEW FOR FEBRUARY - RUGGED RIDGE® TOTAL ECLIPSE SHADE™ -  Rugged Ridge Total Eclipse Shade revolutionary design offers superior protection from the intensity of the sun’s rays without the need for a separate windshield header. The Total Eclipse Shade 1-piece design utilizes the same attaching method as our Eclipse Sunshade, securing to the windshield frame and sport bar with integrated bungee straps, so there is no cumbersome buckles or straps to lose, but provides a greater level of sun protection with durable Black Diamond soft top fabric. Installs in minutes and can be left in place with the top on or off. Includes a handy storage bag. Click to see part # 13579.15 and 13579.45 on the Rugged Ridge Website.





NEW FOR FEBRUARY - RUGGED RIDGE® HOOD DRESS UP KIT - The Rugged Ridge Stainless Hood Dress-Up Kit has everything you need to revitalize the looks of your JK’s hood in one convenient kit. Constructed from high-quality 304 Stainless Steel that has been polished to a mirror finish for looks that last and last. Each kit contains a hood vent, a pair of hinge covers with attaching bolts, a footmans loop, hood catch set, hood bumper trim bezels and even a washer nozzle cover for a
totally new look.Click to see part # 11101.14 and 11101.17 on the Rugged Ridge Website






NEW FOR FEBRUARY - RUGGED RIDGE® EUROGUARD LIGHT SET - Rugged Ridge Stainless Euroguard Sets are the ideal solution for adding a bold new style and rugged off-road look to your 97-06 Wrangler TJ. Each set includes high-quality stainless steel components designed specifically for your TJ so they install in minutes. A perfect complement to our Rear Euroguards (11103.01), each set includes headlight, turn signal and marker light guards for a complete lens protection package. Click to see part # 11142.05 on Rugged Ridge website with MSRP pricing.






NEW FOR FEBRUARY - RUGGED RIDGE® TRAILER HITCH BALL - Rugged Ridge has the  towing accessories you need to outfit your Jeep for work or play. This Trailer Hitch Ball has a 2-inch diameter ball and a 1-inch diameter shaft constructed of cold-forged steel that is chromeplated for long-lasting corrosion resistance. Weight capacity is 7,500 lbs (Use 11237.02 for draw bar). Click to see part #  on Rugged Ridge website with MSRP pricing.







NEW FOR FEBRUARY - RUGGED RIDGE® KINETIC RECOVERY ROPE WITH STORAGE BAG - When it comes to preparing your rig for the next off-road adventure, don’t forget to pack the essentials. Rugged Ridge® Kinetic Recovery Rope is easily one of the most effective products for successful vehicle recovery that you’re likely to ever use. The defining difference is in the ropes elasticity, allowing it to stretch slightly, giving the pulling vehicle a growing momentum before transferring the pulling energy to the stuck vehicle, attempts that result in the pulling vehicle breaking traction against the resistance of both vehicles and becoming immobilized, as well. Kinetic Rope allows for a smooth, gradual transition of load for convincing pulling power in even the most unstable terrain. Rugged Ridge Kinetic Ropes are 30 feet overall length to accommodate a wide array of recovery scenarios and come with a convenient and rugged cinch-style storage bag. Click to see part # 15104.30 and 15104.21 on Rugged Ridge website with MSRP pricing.






NEW FOR FEBRUARY - DUAL SOFT ROPE SHACKLE AND GRAB HANDLE - Bring your recovery gear into the 21st century with Rugged Ridge Soft Rope Shackles. Constructed of an ultrastrong HMPE rope material, these shackles are considerably stronger than steel with a 18,150 lb. breaking strength and, unlike nylon, they actually repel water, resist abrasions and have very low  elasticity making them the obvious choice for off-road recovery. Unlike rigid steel shackles, Rugged Ridge Soft Rope Shackles are always pliable so they can be manipulated easily in tight spaces, even wearing gloves, allowing for painless attachment to tow hooks or recovery points. When not in use, Soft Rope Shackles make a great Grab Handle; just store them conveniently around your roll bar at either door - you’ll find yourself using them, even when you’re NOT using them! Better yet, Rugged Ridge Soft Rope Shackles won’t ever rust, nor will they open under load however, they can be opened easily once a load is removed, making them an ideal addition to your off-road recovery gear. Click to see part # 11235.51 and 11235.53 on Rugged Ridge website with MSRP pricing.






NEW FOR FEBRUARY - RUGGED RIDGE® SNATCH BLOCK WITH DAMPER KIT - The Rugged Ridge Snatch Block Pulley has two distinct purposes in vehicle recovery. The Snatch Block Pulley permits you to perform offset pulls effectively when the anchor point is not directly in line with the stuck vehicle. Also, the pulley allows you to perform a double line pull, effectively doubling the pulling power of your winch and reducing the strain on the winch motor, for those times when you are REALLY stuck or you are recovering a vehicle larger than yours. We have paired our 30,000 lbs. snatch block pulley with a high-visibility winch line dampener for a versatile addition to your recovery gear kit... Click to see part # 15104.45 on Rugged Ridge website with MSRP pricing.






NEW FOR FEBRUARY - RUGGED RIDGE® LOWER SWITCH PANEL - The Rugged Ridge Lower Switch Panel allows for practical & convenient installation of electrical switches in 2011-2017 Jeep Wrangler models, regardless of transmission type (Manual or Automatic). This switch panel replaces the lower center dash panel with an injection-molded panel made of an impact-resistant thermoplastic, matching the color and grain of the factory dash for a finished look. Each Lower Switch Panel Kit includes FOUR 2-position rocker switches (Amber, Green, Red and Blue) and a nifty Dual USB Charging Port to maintain those essential electronic devices. Switches are ergonomically positioned for easy access and effortless operation in your JK, while maintaining the factory correct appearance.. Click to see part # 17235.54 and 17235.84 on Rugged Ridge website with MSRP pricing.





Please read the complete February 2017 Update which contains details on all of the new items including many new Omix-ADA OE replacement parts.

2017 Pricing Effective January 1

Effective January 1, 2017, Omix-ADA will be adjusting its prices. In general, most items will see a 5% price increase, though others will be reduced or unchanged. We estimate the blended average is about 4%. The adjustment is partly to account for changes in costs of manufacturing, however the primary need for these adjustments is to support the rising operational costs of business.

In addition there will be a new fixed fee Truck Freight surcharge.  See Price File Letter below for details and there is a column (AJ Freight Fee on 2017 price file) that lists the truck freight fee.  That’s the amount you will be charged freight on truck freight items.  If you want to, you can go third party on truck freight too.

Note: UPS and FedEx offer discounted freight rates to SEMA members.  You might want to look into this as those rates may be more competitive than Omix is offering through their account.

2017 Price File - Go to Omixdealer.com
2017 Price File Letter
 

March Promo

Rugged Ridge is offering a completely new mix of products, most of which have not been on promotion for a very long time, if ever at all. This will help you show your customers something new.

2017 Price Policy and January - February Specials

Effective January 1, 2017, Omix-ADA will be adjusting its prices. In general, most items will see a 5% price increase, though others will be reduced or unchanged. We estimate the blended average is about 4%. The adjustment is partly to account for changes in costs of manufacturing, however the primary need for these adjustments is to support the rising operational costs of business.

In addition there will be a new fixed fee Truck Freight surcharge.  See Price File Letter below for details and there is a column (AJ Freight Fee on 2017 price file) that lists the truck freight fee.  That’s the amount you will be charged freight on truck freight items.  If you want to, you can go third party on truck freight too.

Note: UPS and FedEx offer discounted freight rates to SEMA members.  You might want to look into this as those rates may be more competitive than Omix is offering through their account.



2017 Price File - Go to Omixdealer.com
2017 Price File Letter
 

What's New at Rugged Ridge

If you could not make it to our booth or to SEMA this year, below are a couple of links to the Rugged Ridge New Products Brochure for SEMA 2016 which will help you to learn about and see the new new products from Rugged Ridge.

New Products Brochure


 

Buy from these Distributors

A reminder, the entire catalog of Omix-ADA, Rugged Ridge and Alloy USA products are now available through the following leading wholesale distributors.

- Meyer Distributing - www.meyerdistributing.com
- Keystone Automotive - www.keystoneautomotive.com 
-
ATECH Motorsports - www.atechmotorsports.com 
-
ADC Automotive Distributing - www.auto-dist.com

Retail Displays

If you are looking to jump start sales in your retail showroom check out Rugged Ridge's four affordable and attractive POP display options including:  Impulse display (2 sizes); XHD bumper display; Spartacus bumper display; and floor liner display.

Contact Ray or Mark to place an order that could qualify you to receive the display rack for free.

Don't Forget We are here to Help!

We do listen and want your feedback. Contact Ray Weaver at 610-763-2339 or by email at rweaver@omix-ada.com. Mark Ferrero can be reached at 610-223-4189 or by email at markferrero@gmail.com.
Copyright © 2017 Driving Force Sales and Marketing, All rights reserved.
 
 We Send Special Offers and News to Our Omix and Rugged Ridge Customers.

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