Driving Force Sales and Marketing exclusively represents Omix-ADA and its family of brands across the Northeastern US and Canada from Ontario to Virginia and from Nova Scotia to Ohio.  Ray Weaver and Mark Ferrero welcome you to read the thirty-first edition of our newsletter designed to help your business grow and make you aware of the latest Omix-ADA and Rugged Ridge news and promotions.
Driving Force Salesand Marketing Exclusive Representation for Omix-Ada


Click to see Q1 Promotion - Email Ray or Mark to participate

Click here for the latest jobber price file for January 2016.

Take a look at a few of the new products you can offer your customers from Omix-ADA and Rugged Ridge. The complete January 2016 Update is available here.

NEW FOR JANUARY - RUGGED RIDGE®  HOOD MOUNT LIGHT BAR FOR TJ WRANGLER- Part # 11232.09, 11232.15, 11232.16.  Looking for additional locations to mount any combination of your LED lights while you’re on the trails? Rugged Ridge has you covered with the ultimate in lighting versatility for your Wrangler. The Rugged Ridge TJ Hood Light Bar mounts to the top of your hood using OE hood hinge bolt mounting points. Featuring a heavy duty powder coated black steel construction; this light bar offers everything you need! No drilling required. Hardware included for your convenience. *Note* Part #11232.16 Pricing for LRAP is listed incorrectly at $179.99. It should be $259.99

NEW FOR JANUARY RUGGED RIDGE® SPARTACUS ROOF RACK BASKET -  Part # 11703.03 - Looking to add further utility to your roof rack area? This black sturdy roof rack basket from Rugged Ridge adds extra storage space outside of your vehicle, freeing up valuable room inside. Combine it with the Rugged Ridge Sherpa Roof Rack or Exo-Top™ for a more versatile and functional experience you might need for your next outdoor adventure. Engineered to be the perfect accessory for carrying luggage and any of your other must-have outdoor items, the strong two piece steel tray comes in a stunning black powder coated finish for corrosion resistance. The front of the tray incorporates a sleek and aerodynamic wind deflector which not only adds great styling, but makes for a much quieter ride. Universal fit. Features a 132 pound load rating.

NEW FOR JANUARY - RUGGED RIDGE® TRAIL RUNNER CLASSIC HUB-CENTRIC STEEL WHEELS - Part # 15500.76, 15500.78, 15500.90 - The hub-centric 17x9 Trail Runner Classic Steel Wheels from Rugged Ridge were designed as an upgrade from ordinary steel wheels. Featuring a 5x5 bolt pattern, five retro-style kidney shaped holes and a durable gloss black finish, these wheels are tough enough to withstand trail duty. True to definition, hub-centric construction ensures the wheel is precisely centered on the axle, minimizing stress on wheel studs and eliminating the added road vibration common with non-hub-centric designs. All Rugged Ridge wheels are engineered, tested and certified to meet and exceed the strenuous SAE J2530 standards for wheel strength and durability. Includes a molded ABS center cap for a rugged off-road look. (Center cap only included in 15500.78).

NEW FOR JANUARY - RUGGED RIDGE® FLOOR LINERS FOR CHEVROLET COLORADO -  Part # 82901.31, 82951.15, 82989.04 - Need an affordable solution to keep the floors of your vehicle looking factory fresh? Rugged Ridge has the solution with these black floor liners. Featuring a durable OE-quality thermoplastic material that can withstand the rigor of daily abuse, each liner is perfectly contoured to your vehicle’s floor for precise secure fitment (floor hook attachment where applicable). The raised lip captures all spills, water and debris keeping your interior pristine. Features a chevron shape patented deep tread technology.

Please read the complete January Update which contains details on all of the new products and promotions including many hard parts and replacement parts for Jeeps old and new.  Click here to view the complete archive of Driving Force newsletters.

2016 Q1 Promotion Announced

250 Rugged Ridge products, offering your customers great deals on popular seasonal products and more, including truck floor liners, covers, hardtop insulation kits, etc. On many items, we are LOWERING jobber and MAINTAINING LRAP to provide you with better margins.

Our goal is to help you grow your business by promoting the best deals on Rugged Ridge. Only a few select Rugged Ridge distributors will be allowed to participate in these promotions. Click here to see the requirements to participate.


Driving Force University

Please take our training (tour) and see how we built Ray's 2012 JK Wrangler Rubicon into a very cool ride with Rugged Ridge accessories over the past 3 years. You can even take a quiz at the end to see what you have learned and receive a Diploma from Driving Force University (You will want to frame this:) Please provide Ray and I with feedback on your experience taking this training by completing our brief survey.

April 2014 Omix Rugged Ridge Price File

Reminder - 2016 Pricing and Programs are Here!

Omix-ADA has made available for download its 2016 Jobber Price File and its 2016 Programs related to Simplified Freight Fees, Dropship Fees, Marketing and Growth Rewards and Loyalty Program. See and download 2016 Programs Download these files here and contact your sales rep for details or to discuss.

Rugged Ridge Wins Global Media Awards at 2015 SEMA Show

Rugged Ridge®, proudly shares that our team was awarded five Global Media Awards for its Eclipse Sun Shade, Magnetic Panel Protectors, XHD Modular Snorkel, and Spartacus Front Bumper kit at the 2015 Specialty Equipment Market Association (SEMA) Show in Las Vegas, Nevada.

Click here to view the full article.

2016 Consumer Rebate

For 2016, Omix-ADA will continue to offer the consumera year-long consumer 5% rebate program. The more you buy, the bigger the rebate! You can get up to $200 cash per single invoice and up to $2,000 for the entire year (maximum 10 invoices), so load up your cart and save!

Click to see more details and customers can submit online at

Buy from these Distributors

A reminder, the entire catalog of Omix-ADA, Rugged Ridge and Alloy USA products are now available through the following leading wholesale distributors.

- Meyer Distributing -
- Keystone Automotive -
- ATECH Motorsports -
- ADC Automotive Distributing -

Don't Forget We are here to Help!

We do listen and want your feedback. Contact Ray Weaver at 610-763-2339 or by email at Mark Ferrero can be reached at 610-223-4189 or by email at
Copyright © 2016 Driving Force Sales and Marketing, All rights reserved.
 We Send Special Offers and News to Our Omix and Rugged Ridge Customers.

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