Driving Force Sales and Marketing exclusively represents Omix-ADA and its family of brands across North America  Ray Weaver and Mark Ferrero welcome you to read the forty-second edition of our newsletter designed to help your business grow and make you aware of the latest Omix-ADA and Rugged Ridge news and promotions.
Driving Force Salesand Marketing Exclusive Representation for Omix-Ada

NEW FOR MAY - RUGGED RIDGE® STEEL BODY ARMOR CLADDING - When it comes to protecting your vulnerable rocker panels from off-road hazards, Rugged Ridge XHD Armor Cladding has got you covered like no other. Robust 3 mm thick steel plate shields your JK’s lower body panels from glancing blows with a sectional design that conforms tightly to the contoured surface for an extremely uniform fitment. A rugged black textured powder coat offers impressive looks and superior résistance to rust and corrosion, backed by the added assurance of our 5-Year Limited Warranty. XHD Armor Cladding secures to the body firmly with the supplied black button-head hardware for a clean, finished appearance (some drilling required) and is compatible with OE and aftermarket fender flares, as well as the perfect complement to Rugged Ridge Armor Fenders. (11615.01/11615.02), for a total appearance package capable of tackling any trail. Available for both 2 and 4-door JK models. Click to see part # 11615.10 and 11615.11 on the Rugged Ridge Website

NEW FOR MAY - RUGGED RIDGE® STUBBY TRAIL MIRROR KIT -  The new Rugged Ridge Stubby Quick Disconnect Mirrors give you the visibility you need for safe driving when you take the doors off your JK, but with a new "stubby” arm; delivering a narrower, more off-road friendly profile. Each mirror arm is reduced by three inches, allowing the mirror to hug more tightly to the vehicles body. Available with both round and rectangular mirror heads, Rugged Ridge Stubby Mirrors textured black powder coat looks great on any paint color and installs easily with the included mounting hardware. When it’s time to put the doors back on, these mirrors can be removed quickly with a few turns of the convenient thumb screw. A convenient bolt-on mirror solution for when you want to leave the doors at home - also great with tube or safari doors. Each mirror includes a mirror head, mirror arm, mounting bracket, bushing, thumbscrew, gasket and hardware (pairs include two complete mirror assemblies). Click to see part # 11025.19, 11025.20, 11025.21 and 11025.22 on the Rugged Ridge Website.

NEW FOR MAY - RUGGED RIDGE® SPARTACUS HD TIRE CARRIER KIT - The Spartacus HD Tire Carrier System for 97-06 Jeep Wrangler TJ, Rubicon and Unlimited delivers the perfect balance of strength & stability, allowing you to carry up to a 35” tire & wheel combo without all the extra weight of steel bumper-mounted tire carriers. The Spartacus HD Tire Carrier incorporates a brutally strong die-cast aluminum hinge casting, forged steel hinges and hardened steel pins that replaces the feeble stock tailgate hinges for greater load-bearing capacity while still allowing smooth,one-handed access to the cargo area. The HD Tire Carrier Wheel Mount is constructed of sturdy steel so it can handle those over-sized wheel & tire combinations while retaining the factory high mount brake light. Both the hinge casting and wheel mount are protected with a durable black textured powder coat to fend off the elements in even the harshest off-road conditions. Compatible with OE and most aftermarket rear bumpers, the HD Tire Carriers design makes it the most versatile and functional tire carrier on the market today. No drilling required. Click to see part # 11546.60, 11546.61 and 11546.62 on the Rugged Ridge Website

NEW FOR MAY - RUGGED RIDGE® TAILGATE HINGE SET - If your Wrangler TJ’s tailgate hinges are starting to show their age, Rugged Ridge has got the solution to renew the factory-fresh look and function of your tailgate. These tailgate hinge sets are direct factory replacements for those tired originals and are finished with a durable black semi-gloss powder coat to resist rust and corrosion. Includes necessary hardware for installation. Click to see part # 11218.10 on Rugged Ridge website with MSRP pricing.

NEW FOR MAY - RUGGED RIDGE® OFFROAD JACK MOUNTING BRACKET - The only thing more important than having an off-road jack on your Jeep® is being able to access it when the need arises. That’s why we designed the Rugged Ridge® Off-Road Jack Hood Mounting Brackets to store your jack in a safe, secure place that is accessible to you, regardless of your vehicles positioning. We developed these jack mounts to be lightweight but sturdy by building them from high-strength 6061 T6 aluminum and finished them with a durable textured black powder coat to keep them looking great for years of intense trail duty. Your off-road jack is kept safely contained with large thumb screws that can be easily removed and installed, even while wearing gloves. Unlike most hood-mounted jack brackets, Rugged Ridge Off-Road Jack Hood Mounting Brackets actually look great with a skeleton style design and laser-etched logo. Installation is a breeze with the included hardware and we’ve even included gaskets to protect your paints finish. Click to see part # 11586.04 and 11586.05 on Rugged Ridge website with MSRP pricing.

NEW FOR MAY - RUGGED RIDGE® C3 CARGO COVER FOR RENEGADE - A versatile Jeep deserves versatile accessories. Keeping you on-the-go with ease, the rear Configurable Cargo Cover (C3) offers complete protection for the rear cargo area of your Jeep Renegade, keeping your interior pristine throughout your daily use by protecting your carpet and plastic trim from damage, scratches, pet claws, dirt, and other debris. This custom made and functional accessory also allows for a pet friendly space for your pet to rest during long road trips. The C3 Cargo Cover is compatible with rear fold and tumble seats making it both flexible and functional! The cargo cover also sports water resistant material, a flip out cover flap to keep dirt from falling into the rear tailgate door gap, and a built-in front curtain wall to keep items/pets from entering the front seat area. The unique side retention system ensures your cover stays securely in place as you load and unload. With its easy install and removal, the Rugged Ridge C3 Rear Cargo Cover gives you the protection you need, when and where you need it! Click to see part # 13260.07 on Rugged Ridge website with MSRP pricing.

NEW FOR MAY - RUGGED RIDGE® ELITE HOOD DRESS UP KIT - The Elite Hood Dressup Kit from Rugged Ridge adds a stylish custom touch to your JK. Constructed of high-quality cast aluminum with a unique billet design and a premium black textured powder coat for a long-lasting durable finish. Each Hood Dressup Kit consists of a buckle-style footman loop, a pair of polyurethane bumpers with aluminum bases, two washer nozzle covers, gaskets and hardware to complete the package. Our Elite Hood Dressup Kit is designed to be the perfect accent to Rugged Ridge Aluminum Hood Catches (Part 11210.17), as well. Installation instructions included. Patent Pending. Click to see part # 11101.08 on Rugged Ridge website with MSRP pricing.

NEW FOR MAY - RUGGED RIDGE® HIGH MOUNT 3RD LED BRAKE LIGHT - The Rugged Ridge High Mount LED 3rd Brake Light adds a nifty accent to your Wrangler JK. Six super-bright RED Led’s deliver an increased level of light output that the factory conventional bulbs for greater overall safety. The High Mount LED 3rd Brake Light is designed to work with the stock high mount brake light bracket for a simple bolt-on installation. Durable water resistant housing and connectors ensure reliable all-weather performance and are the ideal complement to Rugged Ridge LED Taillights (12403.88) Click to see part # 11585.05 on Rugged Ridge website with MSRP pricing.

NEW FOR MAY - RUGGED RIDGE® 2017 JK CATALOG - Find all the latest parts and accessories from Rugged Ridge, Alloy USA and Omix-ADA for your Jeep ® Wrangler JK in one single catalog. Over 160 pages with anything you will need to make your Jeep® go from mild to wild.

Please read the complete May 2017 Update which contains details on all of the new items including many new Omix-ADA OE replacement parts.

May Update

Check out the special promo items we have for you in May! Those spring Jeepers are hitting the trails, and we want to help you get their attention. Promote your business and your offering of the Rugged Ridge line with heavily-discounted deals on items like Eclipse Sun Shades, XHD bumper kits, Euro Guard kits, and our popular A-Pillar switch pod kits. You’re going to want to offer these specials, trust us!

Off course, we do need a little bit of help from you. These deals are only possible by diverting our marketing budget towards these promo discounts. Basically, we are putting our investments in YOUR hands to help drive promotion and branding of Rugged Ridge. Talk to your sales rep TODAY to build a promotion program and take advantage of this limited-time opportunity.

Monthly Promo Guidelines
May Spreadsheet with 50 Products

May Promo

Rugged Ridge has a new promotion for May which contains about 50 new items. The 50 products have discounted jobber and LRAP up to 28% and contains items that should sell well in May. 

See the attached list of items and pricing as well as the promotion participation document.  Contact Ray or I asap if you are interested in participating in this or future promotions.

Rugged Ridge 2017 JK Catalog

Find all the latest parts and accessories from Rugged Ridge, Alloy USA and Omix-ADA for your Jeep ® Wrangler JK in one single catalog. Over 160 pages with anything you will need to make your Jeep® go from mild to wild.

2017 JK Master Catalog Without Pricing - Omix # 12517.01 - Unit Price $6.72

2017 JK Master Catalog With Pricing - Omix # 12517.02 - Unit Price $6.72


What's New at Rugged Ridge

If you could not make it to our booth or to SEMA this year, below are a couple of links to the Rugged Ridge New Products Brochure for SEMA 2016 which will help you to learn about and see the new new products from Rugged Ridge.

New Products Brochure


Buy from these Distributors

A reminder, the entire catalog of Omix-ADA, Rugged Ridge and Alloy USA products are now available through the following leading wholesale distributors.

- Meyer Distributing -
- Keystone Automotive - 
ATECH Motorsports - 
ADC Automotive Distributing -

Retail Displays

If you are looking to jump start sales in your retail showroom check out Rugged Ridge's four affordable and attractive POP display options including:  Impulse display (2 sizes); XHD bumper display; Spartacus bumper display; and floor liner display.

Contact Ray or Mark to place an order that could qualify you to receive the display rack for free.

Don't Forget We are here to Help!

We do listen and want your feedback. Contact Ray Weaver at 610-763-2339 or by email at Mark Ferrero can be reached at 610-223-4189 or by email at
Copyright © 2017 Driving Force Sales and Marketing, All rights reserved.
 We Send Special Offers and News to Our Omix and Rugged Ridge Customers.

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