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Driving Force Sales and Marketing exclusively represents Omix-ADA and its family of brands across North America  Ray Weaver and Mark Ferrero welcome you to read the forty-first edition of our newsletter designed to help your business grow and make you aware of the latest Omix-ADA and Rugged Ridge news and promotions.
Driving Force Salesand Marketing Exclusive Representation for Omix-Ada

NEW FOR JANUARY - RUGGED RIDGE® XHD™ STEEL ARMOR FENDERS - Rugged Ridge Armor Fenders for Wrangler JK are not just another bolt-on accessory. We designed our new Armor Fenders with the strength and structural rigidity demanded by today’s off-road environment. Each fender is constructed of heavy-gauge 3 mm thick steel plate utilizing fold-and-weld techniques for integrity without  compromise. The rear Armor Fenders revolutionary 2-piece design allows for an extremely close fitment, free of gaps at the seams, protecting your factory body panels from damage, while the rear panel fully encases the taillight for unsurpassed protection. The front Armor Fenders massive wheel arches allow for greater articulation while the integrated vent screens at the rear of the wheel opening aid in venting excess heat from the engine compartment for better overall performance. In addition to their superior strength and function, we developed our Rugged Ridge Armor Fenders with such a brawny & bold styling; they’re capable of transforming your rig into an unmistakable, attention-grabbing shadow of its former self. High body lines and aggressively arched wheel openings provide greater clearance for larger tires and allow for improved wheel travel and articulation off-road. Rugged Ridge Armor Fenders install using the OE wheel liners (with some modification) OR with Rugged Ridge All-Terrain Wheel Liners 11620.50 (recommended). Armor fenders work with all factory components as well as Rugged Ridge Spartan Grille, Aluminum Hood Latches and even Rubicon Rock Rails. Includes marker light assemblies and complete installation instructions. Patent Pending. Click to see part # 11615.01 or 11615.02 on the Rugged Ridge Website






NEW FOR JANUARY - RUGGED RIDGE® ELITE™ PRODUCT LINE -  The Rugged Ridge ELITE Series of exterior accessories for Jeep® Wrangler JK are designed with the discerning Jeep®; enthusiast in mind- one who finds satisfaction in standing out from the rest. We appreciate this kind of thinking. That’s why we’ve developed a full line of exterior accessories engineered and tested to set themselves apart. Each of our patented Elite designs ensure that you receive the top quality you demand from a genuine Rugged Ridge product at a reasonable price. Constructed of high-quality materials featuring a variety of exclusive premium finishes and machined accents, The ELITE line possesses a style unlike anything on the market today. Choose the best- choose the ELITE.

NEW FOR JANUARY - RUGGED RIDGE® ELITE™ TAIL LIGHT GUARD - Are you looking for the perfect complement for the rear of your 07-17 JK? Look no further than the Rugged Ridge Elite Series Tail Light Guard. A stunning blend of black satin-textured powder coat over cast aluminum with brushed finishing details delivers  unrivaled looks and equally impressive protection. Simple bolt-on installation with the included socket-head hardware and cast logo gives a smooth, finished appearance that looks great while the ingenious 2-piece design protects your tail lights like no other.  Patent pending. Click to see part # 11226.05, 11226.04, 11226.06, or 11226.07 on the Rugged Ridge Website






NEW FOR JANUARY - RUGGED RIDGE® ELITE™ HEADLIGHT EURO GUARDS - When it comes to protecting your headlights, choose the best - the Rugged Ridge ELITE. Constructed of cast aluminum and featuring a classic finish, the Rugged Ridge Elite Series Headlight Guard will separate your rig from the crowd. Engineered to work with factory JK headlights as well as most manufacturers aftermarket lights, its geometric design is like no other. The Rugged Ridge Elite Headlight Guards are the perfect addition to your JK’s grill and install in minutes. Patent pending. Click to see part # 11230.12, 11230.15 or 11230.16 on Rugged Ridge website with MSRP pricing.






NEW FOR JANUARY - RUGGED RIDGE® ELITE™ FUEL DOOR COVER - The Rugged Ridge Elite Series Fuel Door for ’07-’17 Wrangler combines rugged styling, refined details and smooth mechanical operation into a fuel door that truly makes a lasting impression. Not just a cover for the factory JK fuel filler housing, the Rugged Ridge Elite Fuel Door cover replaces it with a sturdy cast aluminum housing fitted with a smooth-operating internal hinge and a positive retention latch that you press to open and close. A fuel-resistant satin black textured powder coat finish with stunning brushed aluminum accents and easy, no-drill installation will surely make you one of the ELITE. Patent pending. Click to see part # 11425.12 OR 11425.10 on Rugged Ridge website with MSRP pricing.






NEW FOR JANUARY - RUGGED RIDGE® DUAL BATTERY TRAY - Equipping your JK to handle the power demands of off-road lights and accessories has never been easier. Don’t let the drain of winches, lights and compressors leave you stranded. Installing a dual battery tray in your rig enables you to virtually double your powering capability, preserving precious power in reserve for crucial engine starts. Rugged Ridge’s Dual Battery tray for 12-17 JK is constructed of heavy gauge steel plate for strength and durability and is finished in gloss black powder coat for lasting good looks. Tray includes mounting hardware and battery retaining straps for a secure  installation. For optimum performance, we recommend a Dual Battery Isolator (17265.01) be installed for proper charging and isolation of the secondary battery  during normal operation. Click to see part #11214.54 on Rugged Ridge website with MSRP pricing.






NEW FOR JANUARY - RUGGED RIDGE® 3 INCH ROUND SIDE STEPS FOR RENEGADE - Complete the look of your 2015-2017 Renegade with a set of Rugged Ridge Tube Steps for added convenience and style. Our Rugged Ridge steel Side Tube Steps feature special E-coated, .07 inch wall steel that is thick source powder coated for a tough chip-resistant finish. The special E-coat undercoating provides double rust protection as it bonds to the metal creating a protective layer found nowhere else. All Rugged Ridge Tube steps feature a truly custom fit with installation brackets constructed of durable 3/16-inch powder coated steel for long life and years of flex-free use. Each Tube Step Features special UV treated no-slip step pads with 5 mounting pins. These step pads are pre-installed on top of the tube, no exposed metal to rust. Side steps carry a 300lb max weight limit. Click to see part # 11591.11 on Rugged Ridge website with MSRP pricing.





NEW FOR JANUARY - RUGGED RIDGE® RECOVERY KIT WITH MESH BAG - When you are preparing for your next off-road adventure, don’t forget to pack the essentials needed for vehicle recovery. Rugged Ridge makes it simple to know that you have what you need for any scenario with
our Premium Recovery Kit. Each kit includes a 30-foot kinetic recovery rope with a 7500 pound load limit that makes quick work of even the stickiest of situations, a 20,000 pound snatch block pulley, a 3-inch tree strap, a pair of 7/16-inch soft rope shackles, a high-visibility winch line dampener and a pair of rugged leather work gloves- all packed in a lightweight mesh recovery gear bag. You can hit the trails with the confidence knowing that you’re prepared for almost everything.. Click to see part # 15104.29 and 15104.39 on Rugged Ridge website with MSRP pricing.






Please read the complete January 2017 Update which contains details on all of the new items.

2017 Pricing Effective January 1

Effective January 1, 2017, Omix-ADA will be adjusting its prices. In general, most items will see a 5% price increase, though others will be reduced or unchanged. We estimate the blended average is about 4%. The adjustment is partly to account for changes in costs of manufacturing, however the primary need for these adjustments is to support the rising operational costs of business.

In addition there will be a new fixed fee Truck Freight surcharge.  See Price File Letter below for details and there is a column (AJ Freight Fee on 2017 price file) that lists the truck freight fee.  That’s the amount you will be charged freight on truck freight items.  If you want to, you can go third party on truck freight too.

Note: UPS and FedEx offer discounted freight rates to SEMA members.  You might want to look into this as those rates may be more competitive than Omix is offering through their account.

2017 Price File - Go to Omixdealer.com
2017 Price File Letter
 

Jan. 1 - Feb. 28 Promo

Rugged Ridge is offering a completely new mix of products, most of which have not been on promotion for a very long time, if ever at all. This will help you show your customers something new. This promotion is also split, for your convenience, into separate segments so that you can tailor your marketing messages.

For January and February, there is a tab for products specific to JK, a tab for products specific to TJ, a tab for all Rugged
Ridge seats and a tab for all Rugged Ridge truck floor liners.

2017 Price Policy and January - February Specials

Effective January 1, 2017, Omix-ADA will be adjusting its prices. In general, most items will see a 5% price increase, though others will be reduced or unchanged. We estimate the blended average is about 4%. The adjustment is partly to account for changes in costs of manufacturing, however the primary need for these adjustments is to support the rising operational costs of business.

In addition there will be a new fixed fee Truck Freight surcharge.  See Price File Letter below for details and there is a column (AJ Freight Fee on 2017 price file) that lists the truck freight fee.  That’s the amount you will be charged freight on truck freight items.  If you want to, you can go third party on truck freight too.

Note: UPS and FedEx offer discounted freight rates to SEMA members.  You might want to look into this as those rates may be more competitive than Omix is offering through their account.



2017 Price File - Go to Omixdealer.com
2017 Price File Letter
 

What's New at Rugged Ridge

If you could not make it to our booth or to SEMA this year, below are a couple of links to the Rugged Ridge New Products Brochure for SEMA 2016 which will help you to learn about and see the new new products from Rugged Ridge.

New Products Brochure


 

Buy from these Distributors

A reminder, the entire catalog of Omix-ADA, Rugged Ridge and Alloy USA products are now available through the following leading wholesale distributors.

- Meyer Distributing - www.meyerdistributing.com
- Keystone Automotive - www.keystoneautomotive.com 
-
ATECH Motorsports - www.atechmotorsports.com 
-
ADC Automotive Distributing - www.auto-dist.com

Retail Displays

If you are looking to jump start sales in your retail showroom check out Rugged Ridge's four affordable and attractive POP display options including:  Impulse display (2 sizes); XHD bumper display; Spartacus bumper display; and floor liner display.

Contact Ray or Mark to place an order that could qualify you to receive the display rack for free.

Don't Forget We are here to Help!

We do listen and want your feedback. Contact Ray Weaver at 610-763-2339 or by email at rweaver@omix-ada.com. Mark Ferrero can be reached at 610-223-4189 or by email at markferrero@gmail.com.
Copyright © 2017 Driving Force Sales and Marketing, All rights reserved.
 
 We Send Special Offers and News to Our Omix and Rugged Ridge Customers.

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