NEWS: SLOCOG Hosts Earth Day Storytelling Jam to Celebrate Active Transportation
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SLOCOG Contact: Anna Devers / / 805.781.4462
Pedal Love Contact: Melissa Balmer / / 360.265.2883

SLOCOG Hosts Earth Day Storytelling Jam to Celebrate Active Transportation

San Luis Obispo, Calif. (April 7, 2021) – With the rise of digital platforms like TED talks, The Moth Radio Hour, and a growing array of popular podcasts, storytelling has become quite the buzzword. Many leaders are tapping into this ancient art form to better connect with today’s tech savvy audiences who have shorter attention spans and more choices than ever.
In celebration of the role active transportation plays in maximizing the efficiency of the transportation network and cutting greenhouse gas emissions to meet state goals, the San Luis Obispo Council of Governments (SLOCOG) will host a live online “Storytelling Jam for Active Transportation” on Earth Day‑—Thursday, April 22 from 12:00 Noon to 1:15 PM. The event is free and open to the public, but advance registration is required:
The event is the culmination of a special storytelling project SLOCOG has engaged in for its upcoming 2021 Active Transportation Plan, which is still in development. The jam will feature a series of three-minute personal stories from residents in the San Luis Obispo region, sharing the positive effects that biking, walking, and using public transit have had on their lives, with time for questions and answers.
SLOCOG has joined forces with both DCR Design and to host this event and help produce the overall plan—with sponsorship from SLO Regional Rideshare, organizers of this May’s “Bike There” campaign. The intent is to gather a myriad of stories from a cross-section of community members throughout the region who choose active transportation for health and environmental reasons, as well as those who rely on these modes as primary transportation. By helping enhance non-motorized mobility options for more residents, the plan will help provide better access, deliver valuable health benefits, improve safety, and meet the region’s greenhouse gas reduction goals. These details all help further the plan to develop a 300-mile regional active transportation network.
SLOCOG Regional Transportation Planner John DiNunzio shared that “[his] intent for incorporating storytelling in the SLOCOG’s 2021 Active Transportation Plan is to produce a plan that is compelling for decision makers and the general public to sit down and read, while collecting fresh authentic testimonies to help future grant applications compete for more state and federal funding for our region.”
The San Luis Obispo Council of Governments (SLOCOG) is an association of local governments in the San Luis Obispo County Region. Its members include all 7 cities (Arroyo Grande, Atascadero, Grover Beach, Morro Bay, Paso Robles, Pismo Beach, and San Luis Obispo) as well as unincorporated areas of San Luis Obispo County. The central purpose of SLOCOG is to examine common regional problems and suggest solutions. SLOCOG provides transportation planning and funding for the region, and serves as a forum for the study and resolution of regional issues. In addition to preparing the region’s long-range transportation plan, SLOCOG plans and provides funding for public transit services, highway and roadway improvements, and other alternative methods of transportation.
About DCR Design
Based in San Luis Obispo, DCR Design is a consulting firm who supports sustainability through expertise in development of graphic information design for public and active transportation, mapping systems & geospatial analysis.
About Pedal Love
Pedal Love practices and teaches storytelling and communications skills to help create safer, friendlier streets and a healthier more sustainable world. Pedal Love has taught live and online classes for the Association for Pedestrian and Biking Professionals, Bike Texas, Electric Bike Expo, and the League of American Bicyclists and more. Pedal Love’s founder Melissa Balmer has placed stories about biking and active mobility in the Associated Press, Forbes, CityLab, PRI’s The World, the Texas Standard, Reuters and more. 
Copyright © 2021 SLOCOG/Rideshare, All rights reserved.

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