Crab Insight
Vol 2 Issue 3
December 2014


In This Issue

Legal Update
What we are being asked about
Top Tip
Reputation Matters
Reputation Advocates
Reputation Academy
Forthcoming Events
In closing

Dates for your diary:

Kick Start the New Year
9th January 2015
Hayling Island

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Hello and welcome to the December edition of Crab Insight.

Is it really only 15 more days until Christmas?

On the first day of Christmas Crimson Crab sent to me:
A Christmas gift exclusively for Reputation Advocates and Reputation Academy members. 
Lorna Jackson at Advance and Get Noticed will provide the first hour of consultation free to discuss your marketing and PR needs for your business. It's a great opportunity to get to know you and your business needs and how she can best help and advise you.

On the second day of Christmas Crimson Crab sent to me:

A Business MOT – why not start your new year with our review?

On the third day of Christmas Crimson Crab sent to me:
Reputation Academy Membership – all the support needed to help you stay compliant

On the fourth day of Christmas Crimson Crab sent to me:

Reputation Advocates – expert help when you need it

On the fifth day of Christmas Crimson Crab sent to me:

Crab Alerts – to keep you ahead of the game, the biggest revision of consumer law is going to happen in 2015 make sure you know the implications for your business

On the sixth day of Christmas Crimson Crab sent to me:

Legal Updates – only two this month but important ones none the less

On the seventh day of Christmas Crimson Crab sent to me:

The answers to questions we have recently been asked

On the eighth day of Christmas Crimson Crab sent to me:
A top tip

On the ninth day of Christmas Crimson Crab sent to me:
Reputation Matters – our blog on all things reputational

On the tenth day of Christmas Crimson Crab sent to me:
A question -
Why not become a Reputation Advocate, see what all the fuss is about and join the growing band of honest experts?

On the eleventh day of Christmas Crimson Crab sent to me:
An invitation to our
Kick Start the New Year Event – to get you off to a really good start in 2015

On the twelfth day of Christmas Crimson Crab sent to me:

Compliance with added value and our warmest wishes for a restful Christmas and a prosperous new year.

We do hope you enjoy this edition of Crab Insight.

Legal Update

Food Labelling
Changes to food labelling will be applied from 13 December 2014. They will help provide allergen information in a clearer and more consistent way. For example, any of the 14 allergens that are on the regulatory list will be emphasised on the label of a pre-packaged food if they are used as ingredients.

The new piece of European legislation is called the Food Information for Consumers Regulation (EU FIC). It will change the way allergen information appears on labels and on food that is pre-packed, sold loose or served when one is eating outside of the home. 

Any of the 14 allergens that are on the regulatory list will be emphasised on the label, if they are used as ingredients in a pre-packaged food. Businesses can choose what method they want to use to emphasise these allergens, for example, by listing them in bold, italics, highlighted or underlined, to help identify them.

  • Information about allergenic ingredients will be located in a single place, i.e. the ingredients list on pre-packed food. This means that the voluntary use of the current types of allergy boxes (such as: ‘Contains nuts’) that provide a short cut to allergen information also given in the ingredients list, will no longer be allowed.
  • Loose foods (that can be bought without packaging) for example in supermarkets, delis, cafes and restaurants; with any of the 14 allergens used as ingredients will need information provided.

The 14 allergens are:

  • eggs
  • milk
  • fish
  • crustaceans (for example crab, lobster, crayfish, shrimp, prawn)
  • molluscs (for example mussels, oysters, squid)
  • peanuts
  • tree nuts (almonds, hazelnuts, walnuts, cashews, pecans, brazils, pistachios, macadamia nuts or Queensland nuts)
  • sesame seeds
  • cereals containing gluten (wheat (such as spelt, Khorasan wheat/Kamut), rye, barley, oats, or their hybridised strains).
  • soya
  • celery and celeriac
  • mustard
  • lupin
  • sulphur dioxide and sulphites (at concentration of more than ten parts per million)

Although we are not experts on VAT we thought that this would be of interest:
From 1 January 2015, EU VAT will be charged in the country where products are bought as opposed to the country where they are sold. The legislation applies to digital products only, such as e-books, online courses or downloads.

UK businesses are currently exempt from paying VAT if they sell under £81,000 worth of products a year. However all sales of relevant digital services to EU customers outside the UK will be subject to the local VAT regardless of the value of the sales as there is no minimum threshold.

The only way to comply is to register for VAT with that country or register for HMRCs Mini One Stop Shop scheme (VAT MOSS). This requires businesses to submit a ‘single calendar quarterly return’ and VAT payment to HMRC, which then sends the ‘appropriate information and payment to each relevant member state’s tax authority.’

The UK threshold of £81,000 is not being removed and micro-businesses selling digital services to customers in the UK can still trade VAT free as long as they are below the threshold. The issue is that once a business is registered for UK VAT, the threshold no longer applies and all UK sales become liable for UK VAT.

Although a business needs to have a UK VAT registration number before it can register for the Mini One Stop Shop online service, provided it separates the cross-border part of its digital services business from the domestic part, it can voluntarily register for VAT on the cross-border business only.

HMRC hold the view that most micro-businesses, such as developers of apps or digital downloads, trade through a third party platform or marketplace, like an app store. It will then be the responsibility of the marketplace operator to account for the VAT. As a result HMRC think that the vast majority of micro-businesses are unlikely to be affected by the changes.

What we are being asked about

Can Crimson Crab help with Terms and Conditions?

Yes we can please ask if you want to find out how much it will be to get yours reviewed and amended

Does a password on your computer make it secure?

Its a step in the right direction but the answer to Data Security is to use a layered approach. It is certainly not advisable to use any device without having a strong password to unlock it.

Top Tip
If you need to register with the Financial Conduct Authority don't leave it until the last minute as the application requires information and documents which will take time to compile. If you need a hand please do not hesitate to contact us.

If you need any help remember All you Have To Do Is Ask

Reputation Matters

Giving In To Nature’s Way – The Importance Of Getting A Good Nights Sleep by Reputation Advocate Steve Afshar of Mindcraft
Over the years working as a psychotherapist and business coach, I have witnessed a common pattern with many of the prospects that have requested my services; they sleep very poorly.

Now there could be numerous reasons that contribute towards their insomnia but either they are struggling to get off to sleep or they wake up in the middle of the night. A majority don’t have a problem getting off to sleep. The problem seems to be waking up and being wide awake with a 101 thoughts racing through the brain.

Often it is worries or concerns about money and business. Sometimes it is about family members. Invariably though it is about business and money.........  Read more.

Reputation Advocates

We are delighted to introduce our Reputation Advocates if you need expert help for your business.

Reputation Advocates, have been audited by Crimson Crab. They have also signed a contractual undertaking to comply with our Code of Conduct and meet the standards in our Ethical Trading Policy. This means that we know they have a great approach to business which reflects the core principles that Crimson Crab stands for. In addition we are confident that they put their clients at the heart of everything they do to provide the best possible service, and will rectify things quickly if they do go wrong. 

If you think that your business would benefit from becoming a Reputation Advocate please get in touch.

Reputation Academy

Crimson Crab's mission is to provide friendly and confidential support to businesses and help develop sensible strategies, tactics and processes to minimise and manage the risks to reputation, time and profitability from trading law.

To find out more please click here.

Forthcoming Events

Kick Start The New Year 
An opportunity to formulate your plans for 2015 and really get off to a good start. 
Date: Friday 9th January 2015
Time: 10.00 am - 4 pm
Venue: Northney Farm Tea Rooms Hayling Island.
Cost: £60 per person to include light lunch and refreshments. 1 free place for Reputation Academy, including Platinum Reputation Advocates members (with a small charge for refreshments).
More Details

In closing

If there are any issues raised in this issue that you would like to talk to us about in more detail, please don't hesitate to get in touch. 

As always we would love to receive your feedback:
  • What would you like to see more of or less of?
  • Are there any reputational risks that you would like to see covered? 
  • Would you like a Special Event on any particular issue?
You can complete an on-line form, drop us an email or give us a call directly on 023 9263 7190
Please could we ask you to forward this Crab Insight on to anyone you think would benefit from the information. 

If you have been forwarded this email by a colleague, you can subscribe to our VIP list and receive it every month for free.

Lastly, it would really help if you could take a moment to update your preferences so that we can tailor our Crab Alerts to areas you are interested in.

Until next year!!

Don't worry, be Crabby savvy!!

and take care of your reputation.


Wishing you all a very Merry Christmas and an exciting and successful 2015. 


Wendy and Rob

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