Website and Social Media Analytics Come Together in 2014
With content marketing taking such a strong lead in 2014 in terms of where marketing dollars are being spent, being able to analyze and compare the site traffic of a banner ad campaign versus an e-mail campaign versus a social media campaign is imperative as companies continue to fine tune and hone their online marketing strategies. At the end of the day, it seems that the combination of viewing how many site visitors come from which website links, how long they stay and how many web pages, on average, they view, is fast becoming the #1 indicator as to what makes for a successful online marketing campaign. http://gaybizreport.blogspot.com/2014/02/website-and-social-media-analytics-come.html
Pink Banana Media's Upcoming Events
LGBT Marketing Conference New York
April 24, 2014
Community Marketing and Pink Banana Mediaâ€™s 7th Annual Gay & Lesbian Marketing Conference will be held on April 24, 2014 at the New York Times Conference center.