Infographic: Learn how to use the right file format every time.
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Infographic: Learn the differences between file formats and when to use them.
by Candice Stern
Vector? Raster?
High resolution? Low resolution?
It's enough to make your head spin!

The next time you need to supply or request a file, use this basic guide to common file formats. Learn the differences between formats and when to use them. Your designers, programmers and printers will love you for it. 

Let's get started!
Giving Back: Deja Foundation
Candice Stern Graphic Design donated our services to Deja Foundation, an organization that gives abandoned and forgotten dogs a new chance at life. Deja Foundation offers direct assistance to support sustainable adoptions of dogs from high kill shelters. They work with rescue groups and directly with families to provide scholarships for care, training, recovery, and rehabilitation of beloved pets.

Candice Stern is extraordinary—it is impossible to do better if you are looking for an acutely intelligent artist and thinker to help manifest your ideas into a powerful message and representation. Working with her is a joy; she can hear the most inarticulate thought and transform it into the clearest, most resonant image of art. She is brilliant, professional, patient and punctual. The results not only speak for themselves, they sing.

Rebecca Ascher-Walsh, Founder, Deja Foundation
Author, Devoted: 38 Extraordinary Tales of Love, Loyalty and Life with Dogs

Deja needed help to connect with potential donors and members of the animal rescue community through the web and written communications. We designed their logo, identity system, business cards and stationery. We also designed and programmed their website. This gave Deja the tools they needed to achieve their mission, and the website gave them an additional way to find homes for their adoptable dogs.

See some of our work for Deja Foundation here.
SNEAK PEEK. A preview of a fact-filled annual report we are producing for a New York City nonprofit.
THE MEANING BEHIND FLAG COLORS There is a surprisingly small color palette when it comes to national flags, but the meanings of the colors can vary greatly between countries. See the infographic here.
WORDS OF WISDOM This really says it all. The concept is the underlying logic, thinking and reasoning for a design.
A LOOK BACK Obama's graphics from the 2008 election marked a major change is presidential campaign design. Take a look at the evolution of presidential candidates' logos here.
OBLIGATORY OFFICE DOG PHOTO Walter takes a much-needed rest after some heavy creative thinking.
TYPE TIPS Did you catch last month's infographic about type tips for non-designers? Learn how to make your every day communications stand out, be understood and get read!

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Candice and her team work with large and small companies, nonprofits and individuals to create compelling visual stories that enhance, improve and support their branding and marketing efforts.

Copyright © 2016 Candice Stern Graphic Design, LLC, All rights reserved.

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