TISSOT WILL BE THE EXCLUSIVE OFFICIAL TIMEKEEPER OF THE GIRO D'ITALIA AND ALL THE OTHER ITALIAN RACES ORGANIZED BY RCS SPORT
Three-year agreement, starting in 2020, with the prestigious Swiss brand of the Swatch group.
Francois Thiébaud, President of Tissot and Urbano Cairo, President of RCS MediaGroup with the Trofeo Senza Fine of the Giro d'Italia
Rome, 17 February 2020 – The agreement between RCS Sport and Tissot has been announced today, with the Swiss brand becoming the official timekeeper for the Corsa Rosa and all the Italian races organized by RCS Sport. The duration of the partnership will be three years (2020/2021/2022) and, in addition to the Giro d'Italia, includes Strade Bianche, Milano-Sanremo, Tirreno-Adriatico, Il Giro di Sicilia, Milano-Torino, Gran Piemonte and Il Lombardia.
To celebrate the partnership with the Giro d'Italia, Tissot will launch the Tissot Chrono XL Giro d’Italia 2020, a 45mm diameter chronograph that pays tribute to the first collaboration between Tissot and the Giro.
Urbano Cairo, President of RCS MediaGroup said: “Sport, the Giro d'Italia and all cycling are a fundamental asset for our group. We want to grow our events more every year and the partnership with an international brand of Tissot’s stature makes us proud because it means that we are working in the right direction. I am sure that the collaboration between our two companies will be as successful as our respective products are.”
Francois Thiébaud, President of Tissot, said: “Tissot is proud to announce that it is becoming Partner and Official Timekeeper of the Giro d’Italia. This is the first time in the world of cycling that a watchmaking brand has been the worldwide partner of the main cycling events. Tissot’s involvement as Partner of big sporting events like the Giro means the beauty and technical capacity of our products will be associated with the emotional values encountered in the sport, in relation to both individual and team performance. Ensuring precise timekeeping also demonstrates the precision of our watches. With these commitments, Tissot is proud of presenting the time beautifully as well as being a timekeeper.”
Paolo Bellino, CEO and General Manager of RCS Sport said: “The Corsa Rosa has grown exponentially in recent years as well as our other events such as Strade Bianche without forgetting our two Classic Monuments, Milano-Sanremo and Il Lombardia. This three-year agreement with Tissot, a world-class brand that already has a long history in sport, makes us proud because it means that large companies identify our events as strategic resources to invest in.”
The ‘plus’ sign in the Swiss Flag within the Tissot logo symbolises the Swiss quality and reliability Tissot has shown since 1853. The watches, sold all over the world, enable Tissot to be the leader in the traditional Swiss watch industry, exporting more than 4 million watches every year. Tissot stands by its signature, Innovators by Tradition. The high quality of the brand with every component is recognised worldwide.
Tissot has been named Official Timekeeper and Partner of many global events such as basketball with the NBA and FIBA; motorsports with MotoGP™ and the FIM World Superbike Championship and many more besides in the sports of ice hockey, fencing, rugby and cycling with the Tour de France and the UCI World Cycling Championships; cycling is one of the sports with which Tissot is most closely associated. In fact, the brand has been heavily involved in a range of cycling events for 50 years. Proud of its Swiss roots, it became even more seriously committed to the sport by joining forces with the Union Cycliste Internationale (UCI) in 1995. Since then, Tissot has been Official Timekeeper of the Road, Track, Mountain Bike and BMX Cycling World Championships, and also for the UCI Track Cycling World Cup. Having renewed its links with the Tour de France and the Vuelta in 2016, Tissot is now completing the Triple Crown with the Giro d’Italia, thus making it the first Swiss Official Timekeeper in the history of the three biggest cycle tours.