|"Welcome to this month’s Link Letter.
Two of our articles this month demonstrate the important linkage between employee engagement and both the attraction and retention of talent. We need to remember that engagement is not done in a vacuum: it has a very specific set of business purposes and improved talent management is one of the most important.
Our piece from HR magazine shows how brand strength can be leveraged in the war for talent. The research captured here shows that, even at CEO level, a brand which engages potential talent can have a huge impact on who joins your organisation in the first place. It suggests that the way brand and EVP interact have a unique effect on being able to attract the very best towards you as a “talent magnet”.
At the other end of the scale, our piece and infographic from Inc.com suggests that companies are still losing great talent due to a lack of engagement. The sources for this are multiple: lack of connection to your mission and purpose; poor definition of your company culture; a lack of trust in leadership; and poor recognition for great work. None of these are new! But it’s still amazing how many firms have not yet cracked these basic drivers of engagement to ensure they are keeping the talent they strive so hard to attract in the first place.
Enjoy this month’s reads.
Dr Andy Brown, CEO, ENGAGE
Good piece from HBR on how leaders can fritter away their power:
Interesting piece on the future leadership capabilities needed within HR:
Nice piece from HBR on whether leaders really need charisma to be effective:
Interesting piece from HR Magazine on using brand strength to attract talent:
Good piece from Fact Company on the demise of the performance review:
A short piece on issues around today’s multi-generational workforce:
Nice piece from Melcrum on “unplugged” comms between leaders and employees:
Good case study on how L’Oreal are using social media to create employee engagement:
Interesting piece on leadership comms from HBR in light of the VW scandal:
And one infographic on talent retention/loss...
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