CONCACAF and Traffic Sports USA End Corporate Partnership Agency Relationship
Miami (Tuesday, July 7, 2015)
Existing contracts to be assigned to CONCACAF effective today
- The Confederation of North, Central America and Caribbean Association Football (CONCACAF) and Traffic Sports USA announced today that their Corporate Partnership Agency relationship will end as of today. The mutual decision was reached following discussions between both organizations and will have no effect on CONCACAF’s ability to fulfill its existing obligations to sponsors or to stage future tournaments.
In a statement, CONCACAF said: “CONCACAF and Traffic Sports USA have decided to part ways and dissolve their commercial rights agreement. Nonetheless, CONCACAF remains committed to organizing and executing best-in-class competitions for our member associations, fans, players, coaches, and sponsors, including the 2015 CONCACAF Gold Cup.”
CONCACAF will service existing sponsorships through its in-house sales and marketing team. The process for selecting commercial rights partners and vendors in the future is currently being evaluated by CONCACAF’s Special Committee as it reviews the Confederation’s business operations.
The agreement with Traffic Sports USA that has been terminated included rights to the next four editions of the biennial Gold Cup (2015, 2017, 2019, 2021), as well as seven additional seasons of the annual Scotiabank CONCACAF Champions League, from the 2015/16 edition through the 2021/22 tournament. It also incorporated rights to all other events organized by the Confederation, such as youth tournaments, Olympic qualifiers, and Futsal.