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This limited series of Highlights illustrates examples of impact on society of research carried out at BRU-IUL. Bridging expertise across disciplines, promoting integration beyond the university level, and engaging academic into practical problem-solving are some ways in which academics can better reach and influence society.
The BRU-IUL Team

Case study: RURALQUAL and the overall experience
Summary

Sandra Loureiro and colleagues (Francisco Miranda and Elisabeth Kastenholz) have examined the perceived service quality in rural tourism context and the overall experience, as well as the emotional interrelationship between rural owners and customers that lead to intention to return and/or recommend to others. The research shows that a pleasant surprise together with a participative and immersive experience inside and outside the rural lodging enhance the attraction to the destination and the behavioral intentions. The work has influenced managers of rural lodgings and regions in Portugal and Spain.

Sandra Loureiro
Research Group: Marketing
The entire case study can be found at  full text report.
Researchers are welcome to contact the BRU-IUL team and recommend their social impact topics.
Many thanks to the researchers who have made the effort to put on words the far-reaching impact of their research. Thanks to Vesna Bozanic who collected and assembled all texts.
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