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Tobacco Free Partnership of Martin County
945 SW Martin Downs Blvd.
Palm City, FL  34990

Martin County Tobacco Prevention Newsletter

Volume 8, Issue 1 / January-March, 2014
Martin County Teens Tell Big Tobacco:
We are Not “Replacements

March 19 , 2014

     The tobacco industry is losing customers. Not only are more smokers quitting, every day, an estimated 1,315 people in the United States die because of smoking.
     In response, the tobacco industry targets a new generation of potential nicotine addicts, which they call “replacement smokers.” A 1984 internal document from R.J. Reynolds’, the makers of Camel, stated: “Younger adult smokers are the only source of replacement smokers… If younger adults turn away from smoking, the industry must decline, just as a population which does not give birth will eventually dwindle.”
     On Kick Butts Day, Martin County’s Students Working Against Tobacco (SWAT) Clubs spoke up and took action to let Big Tobacco know they will be not replacements. Kick Butts Day, which this year was celebrated on March 19, is the Campaign for Tobacco-Free Kids national day of activism that empowers youth to fight back against Big Tobacco.
     Martin County SWAT Clubs decorated their school campuses with anti-tobacco messages for Kick Butts Day, making posters and handing out fact cards on tobacco use.  They highlighted the tobacco industry’s efforts to recruit youth to replace the smokers they lose each year due to illness or death, and encouraged their peers to make the choice to not be a replacement.
Martin County Board of County Commissioners Explores Options for Reducing Tobacco Litter in Local Parks and Beaches
February 25, 2014

     At the Martin County Board of County Commissioners meeting on February 25, 2104, a special agenda item was presented by the Parks and Recreation Director, Kevin Abbate, recommending steps to move forward with a tobacco-free parks and beaches policy in Martin County.
     Because of Preemption in the state of Florida, local counties are prohibited from creating their own legislation restricting smoking at parks and beaches. State Legislators have been working over the past few years to overturn Preemption and give back the power to local governments to determine tobacco restrictions in their own communities. However, since these efforts have yet to pass into law, many communities in the state of Florida have decided to take the necessary steps to protect their communities from secondhand smoke exposure and tobacco litter.
     In Martin County, tobacco related trash accounts for up to 47% of all the trash collected at beach cleanups. Additionally, use of tobacco products at recreational parks and playgrounds contributes to children’s perception of tobacco use as a normal activity, combating efforts to decrease the social norm of tobacco use in Martin County by the Tobacco Free Partnership.
The Quit Doc Research and Education Foundation SmokeScreeners Announce The 2013 “Phlegmmy Awards” Identifying the Smokiest Films of the Year!

     In conjunction with the annual Academy Awards, The SmokeScreeners have issued their annual “Phlegmmy Awards”, the list of the ten films with most tobacco use as rated by students, parents, and educators.  The Hobbit: The Desolation of Smaug tops this year’s list as the Worst Movie of 2013.
     “The Hobbit: The Desolation of Smaug is a PG-13 rated fantasy film that showed two of the film’s stars smoking in several scenes,” said Dr. Barry Hummel, a Pediatrician and youth tobacco prevention advocate.  “The previous installment has significantly more smoking, and actually won the Phlegmmy Award last year.  Because of its PG-13 rating, the film drew large numbers of families to the theater.  Given all we know about the impact of scenes of movie smoking on the initiation of youth tobacco use, such scenes are unnecessary in a fantasy film such as this.”
     Dr. Hummel also pointed out the importance of such tobacco use in movies.  “The Hobbit has sold over $256 million in tickets in the United States alone.  If we assume the average ticket price is $8.00, then over 32 million Americans have seen the movie.  That means the five smoking incidents in The Hobbit have provided 160 million tobacco impressions… not bad marketing for an industry that has few remaining advertising options.  This use of tobacco by movie characters in a fantasy setting continues to glamorize... and normalize... tobacco use, especially among our youth.”
Florida State Campus Becomes Tobacco- Free in 2014
by Alexander Browning

     Students on campus may breathe a little easier in January. Florida State University’s campus will be 100 percent tobacco free starting Jan. 1, 2014. The new policy will prohibit the use of all tobacco products on university-owned property or property managed by FSU. All students, faculty, staff and visitors on campus will be asked to honor the university’s commitment to a healthier campus.
     FSU’s Board of Trustees passed the tobacco ban last March as a part of an initiative to become a top 25 public university. With the policy, FSU joins over 20 universities in Florida that already have tobacco-free campuses, including the University of Miami, the University of Florida and the University of Central Florida.
     Florida’s Department of Health encourages tobacco-free college campuses throughout the state with their Tobacco Free Florida initiative. According to the Department of Health, over 1,000 colleges and universities have 100 percent smoke-free campuses in the United States.
FDA Issues First Orders to Stop the Sale and Distribution of Tobacco Products
Media Inquiries: Jenny Haliski, 301-796-0776

     The U.S. Food and Drug Administration issued orders today to stop the further sale and distribution of four tobacco products currently on the market. The action marks the first time the FDA has used its authority under the Family Smoking Prevention and Tobacco Control Act to order a manufacturer of currently available tobacco products to stop selling and distributing them.
     The products – Sutra Bidis Red, Sutra Bidis Menthol, Sutra Bidis Red Cone, and Sutra Bidis Menthol Cone – were found to be not substantially equivalent to tobacco products commercially marketed as of February 15, 2007, also known as predicate products. This means they can no longer be sold or distributed in interstate commerce or imported into the United States.
     Bidis are thin, hand-rolled cigarettes filled with tobacco and wrapped in leaves from a tendu tree that are tied with string. The manufacturer, Jash International, did not meet the requirements of the Tobacco Control Act to be able to continue selling these products.
Proposed Florida Law Would Ban Sale of E-Cigarettes to Minors
By Kathleen McGrory

     TALLAHASSEE -- As electronic cigarettes become increasingly trendy, state lawmakers are taking steps to keep the devices out of teenagers’ hands.
     On Thursday, a Senate panel approved a proposal that would ban the sale of e-cigarettes to minors.
     “We don’t allow minors to buy cigarettes,” Sen. Lizbeth Benacquisto, R-Fort Myers, said. “We should certainly not allow minors to buy these products, as well.”
     Senate Bill 224 had already won the unanimous support of two other committees. It could likely be among the first proposals heard on the Senate floor when the legislative session begins March 4.
     The House version, sponsored by Republican Reps. Frank Artiles of Miami and Doc Renuart of Ponte Vedra Beach, won the support of its first committee earlier this week. It, too, is on a fast track.
     The movement comes as South Florida municipalities, school districts and universities grapple with regulating the devices.

Read more here: http://www.miamiherald.com/2014/02/20/3949536/proposed-florida-law-would-ban.html#storylink=cpy

Read more here: http://www.miamiherald.com/2014/02/20/3949536/proposed-florida-law-would-ban.html#storylink=cp
Read More
Senators Look For E-Cigarette Marketing Limits
Associated Press, Published: Feb. 26, 2014


     RICHMOND, Va. — Several U.S. senators on Wednesday introduced a bill that would curb electronic cigarette marketing while the fast-growing industry awaits regulation by the Food and Drug Administration.
     The bill is co-sponsored by California Sen. Barbara Boxer, Iowa Sen. Tom Harkin, both Democrats, and others. It would ban marketing to children based on standards set by the Federal Trade Commission and allow the agency to work with state attorneys general to enforce the ban on advertising. The battery-powered devices heat a liquid nicotine solution and create vapor that’s inhaled.
     Companies vying for a stake in the electronic cigarette business are reviving the decades-old marketing tactics the tobacco industry used to hook generations of Americans on regular smokes. Those tactics, such as running TV commercials and sponsoring race cars and other events, are raising worries that e-cigarette makers could tempt young people to take up something that could prove addictive.
Kicking The Habit: CVS To Stop Selling Tobacco
Matthew Herper, Forbes Staff

     CVS, the largest pharmacy chain in the United States, will stop selling cigarettes and other tobacco products in all of its 7,600 stores by October 1, its parent company CVS Caremark announced this morning. It is the first time any drugstore has ever dropped this deadly cash cow, and it is part of a major shift in direction for the drugstore giant.
     “We’ve got 26,000 pharmacists and nurse practitioners who are helping millions of patients each and every day,” said Larry Merlo, the chief executive of CVS Caremark. “They manage conditions like high blood pressure, high cholesterol, and diabetes — all conditions that are worsened by smoking. We’ve come to the decision that cigarettes have no place in an environment where healthcare is being delivered.”
     The decision gained immediate praise from the American Medical Association, the Robert Wood Johnson Foundation, and the American Cancer Society . “Over time, we think lives will be saved by this,” says Cancer Society President John Seffrin. But the public-health-mindedness will cost CVS billions – literally. The company says $2 billion in sales will be shaved off its $125 billion top line.
A New Strategy in the Fight to Reduce Smoking
By Geoffrey Cowley

     Most public-health controversies follow a standard political script. The left fights to protect us from toxic corporate interests (Big Tobacco, Big Sugar and the like), while the right fights to protect us from Nanny State intrusions on individual freedom. But some health threats are clear enough to bridge the divide. Smoking may be one of them.
    This week two Western states—bluish Colorado and deep-red Utah—embraced a strategy straight out of the People’s Republic of New York City. Lawmakers in both states voted up bipartisan proposals to raise the legal smoking age to 21. If these bills become law, they could open a new frontier in the national effort to shield teens from a demonstrably lethal addiction.
     Most states allow retailers to sell tobacco to anyone 18 or older. But four states (Alabama, Alaska, New Jersey and Utah) have raised the legal age to 19, and three local governments (New York City, Needham, Mass., and Hawaii County, Hawaii) have pushed it to 21.
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