HayMarketer brings you the latest local news, events and member benefits.

HayMarketer

5 February 2013


  In a recent article by Forbes, the forecast for 2013 featured the market seeing the launch of many new products, industry consolidation, and new entrants into the social, local and mobile markets. In particular SME businesses will increase their focus on Local marketing this included;
- The number of small to medium sized business's with mobile websites to triple from 7% to 70%
- Facebook paid advertising will remain to be a limited marketing platform for local businesses.
- National brands with multiple locations or franchises will increasingly focus on local marketing
- Retention and acquisition marketing will continue to blur.
- Above the line marketing spend will focus on local marketing and priority given to sales rather than leadsRead more HERE
 

Haymarket 19 March Event
Our first networking event for 2013 will be held on Tuesday 19 March 2012 at Mamak Village and with a 'GOLD' bullion giveaway, other prizes and surprise performances. BOOK NOW  HERE

 
  This year the Chamber aims to build and strengthen Haymarket's profile in Australia and internationally.  With plans to launch Haymarket's first comprehensive Guide listing B2B and B2C members and with strategic distribution both online and offline, our position as the third most visited Sydney destination following Sydney Opera and the Harbour Bridge will be well maintained and leveraged.

 
We look forward to your involvement and feedback very soon about the Chamber's exciting marketing plans!
 
For any comments and or enquiries please contact Editor Karen Soo HERE


The Sydney International Convention, Exhibition and Entertainment Precinct (SICEEP) Project
 
The Chamber receives regular local area updates regarding the major changes in and surrounding Haymarket. Through our meetings with key stakeholders, Chamber members and the community we aim to reflect the varying feedback regarding the current developments for the SICEEP plans.  in this issue we present another perpective and response from our committee member Simon Chan.
 
Dear Members,
 
Re: 'Save Sydney Exhibition Centre' Petition
 
The announcement by the NSW Government of the proposed demolition of the Sydney Exhibition Centre is a great tragedy for architecture in NSW. Designed by renowned architect Philip Cox and built as part of the great tradition of exhibition buildings, this internationally acclaimed building was a cornerstone for the redevelopment of Darling Harbour and the Nation’s Bi-Centennial celebrations.
 
Opened just 25 years ago, the building was considered to be an outstanding example of modern architecture and was awarded the 1989 Sir John Sulman Medal by the NSW Chapter of the Australian Institute of Architects.
 
Throughout its operations, the Centre has been a key facility in the South East Asia and Pacific region for the MICE industry, helping to generate an estimated $450 - 500 million a year for the NSW economy.
 
It has played a major part in the life and culture of Sydney by hosting a wide variety of significant events, including the Sydney 2000 Olympic Games.

The award winning expressed structure of the Sydney Exhibition Centre is also a very significant work of structural engineering by ARUP.

Listed by the National Trust and the Australian Institute of Architects, it is also being considered for the State Significance list by the Heritage Office.

 
Philip Cox has stated: “The removal of the Sulman Award winning Sydney Exhibition Centre is an act of vandalism and in fact is quite unnecessary. Early examination of the proposal suggests the building can be retained”.
 
Significant Sydney architecture of the late 20th Century deserves our respect.
 
Please support our campaign and sign our petition to save Sydney Exhibition Centre HERE

Simon Chan
Committee Member

 
For Community engagement on SICEEP go to:
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Chinese Sydney Property Expo 2013

 
Property developers have urged Window to China to organise another property expo targeting the Chinese investors market soon after the success of the 2012 (Spring) Chinese Sydney Property Expo held in October last year.  Event sponsors include China Eastern Airlines and Chinese Sydney Property Weekly Magazine. The 2013 (Autumn) Chinese Sydney Property Expo will be held in March at Level 2, 1 Dixon Street, Sydney NSW 2000.

Find out more HERE


CHINATOWN WALKING TOUR FREE PHONE APPLICATION

 
The Haymarket Chamber of Commerce launched a new self-guided historical walking tour app of the area last week. The app highlights historical locations and culture dating back to the late 1800s. The app is expected to prove popular with the growing number of Chinese tourists interested in exploring the area. The app is based on George Wing Kee’s historical walking tours that are hosted by the Chamber each year as part of Chinese New Year and August Moon Festivals.

Download the Chamber's Chinatown Walking Tour Phone Apps: iTunes HERE or Google HERE
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Haymarket Streets Closed
 

 
The inaugral Twilight Parade for Chinese New Year on 17 February will have areas in Haymarket closed from 4pm-11:30pm.  Police street block offs will occur on Ultimo Road, Thomas, Hay and Little Hay streets as part of the celebrations.
 
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CHINESE NEW YEAR CUSTOMS

Chinese New Year customs can bring a welcome sense of renewal. Enjoy some of these customs listed below.

1. Clean Your House
The superstitious Chinese sweep every corner of a room to rid their homes of ghosts and bad luck associated with the old year. If negative spirits don’t lurk in your living room, chances are a layer of dust and dirt.

2. New clothes and Haircut
It is customary to get a haircut and new clothes for the new year. The idea is that with a new look, bad spirits won’t recognize a person and follow them into the new year.

3. Make Amends
According to Chinese tradition release or resolve any grudges or differences with family, friends, and associates before New Year’s Eve.

4. Pay Off Your Debts
Like grudges, old debts are a bad omen for a new year.

5. Spend Time With Your Family
Chinese new year is an important time to reconnect with family, feast, and to simply enjoy the company of their loved ones.

MEMBER BENEFIT

CNY MEMBER OFFERS
 
East Ocean Restaurant are offering Chamber members 10% discount for their Chinese New Year Set Menus. Find out more HERE.  Available from 01/02/2013 to 28/02/2013 (excludes 8th, 9th, 10th and 11th Feb). Bookings are essential, and Haymarket Chamber membership card to be presented. Phone: 02 9212 4198.

BridgeClimb is Sydney’s ultimate experience and to launch their daily Mandarin Speaking Climb, BridgeClimb is offering Chamber members an exclusive 20% discount.

To book call BridgeClimb on 02 8274 7777 and quote the password SNAKE to secure you discount. For more information visit Click HERE Valid: 8-24 February 2013 inclusive

MEMBER PROFILE
 

Vincent Lim
Director,
Aequitas VTS Lawyers

How long has your business been in Haymarket? Our law firm has been located close to Haymarket for 15 years.

How would you describe the cultural diversity in Haymarket and the changes in the last few years? In the last few years, Haymarket has become more culturally diverse than ever. There has been a substantial increase in population in the area due to the many new exciting residential developments that have been completed with more to come. The number of new businesses that have set up shop in Haymarket has also increased.

Could you indicate what makes your business competitive in your industry and local area? Our excellent knowledge of the law provides a great foundation for our business. However, what makes us stand out is our ability to understand clients’ legal and commercial objectives and the high level of priority and attention that we give to our clients. Put it another way, to us, all our clients are “Platinum” or “VIP” clients. This combination of intimate knowledge of the law and special service is what makes our clients come to us for advice and guidance.

What changes have you observed in the local area and business community during this time? Haymarket has become a sought-after and exciting area to live, work and play. It has now become an integral part of the City of Sydney’s CBD. Many world class companies are now located within the Haymarket precinct which one would not have projected many years ago.

Why do you think the Haymarket Chamber attracts so many members? In my view, it is about being relevant to its members. The success of the Haymarket Chamber is because of its ability to provide strong leadership and to bring together businesses in the area to give us a collective voice in matters and issues that are of importance to us. The Chamber has also been able to act as a resource centre for its members and to provide a platform for networking, interaction between members and the exchange of ideas.

Could you describe Haymarket in three words? Vibrant, creative and prosperous.

What do you see as happening in 2013? 2013 will shape up as a year of opportunities for all of us. The fears emanating from financial crises around the world will slowly subside and confidence in the global and Australian economies will be regained. It is during this transition period that business opportunities present themselves. Be prepared. It has been said “Luck is when preparation meets opportunities”.

Any advice to other businesses? I would like to share with everyone this statement attributed to Ray Croc, the founder of McDonald’s Corporation:

If we focus on satisfying our customers and take care of the top line of our business, the bottom line will always follow.”

What is one of your favourite quotes?
“There is no passion to be found playing small in settling for a life that is less than the one you are capable of living.”Nelson Mandela.

EVENTS

Small Biz supports Sydney Busineses in February with small and medium enterprises having the opportunity to connect with a business mentor when the Small Biz Bus. From 9am to 5pm the bus will be at Dixon St Mall, Chinatown on Monday 11 Feb (with Chinese speaking mentoring staff). Find out more HERE





Twilight Parade – Sunday 17 February from Sydney Town Hall to Chinatown will have 3,500 local and international performers, including 120 artists from Shenzhen. Incredible floats, dazzling costumes, dancers, martial artists, illuminated zodiac lanterns and fireworks will transform George Street and Darling Harbour.


Dragon Ball on Saturday 23 February at Sydney Town Hall will be the first time the famous Trocadero big-band swing evening popular int he Chinese Community from the 1930s-70s will be recreated. This event is not to be missed!
 


Dragon Boat Races on 23 and 24 February at Cockle Bay will see over 3,000 people join in the annual Dragon Boat competition. This is the largest competition of its kind in the southern hemisphere.



Lunar Feasts from 8 to 24 February at participating Sydney restaurants welcome the Year of the Snake with Lunar New Year feasts. Unique and affordable menus will mean there is something to satisfy everyone’s taste.

For more details on our Chinese New Year Festival visit www.sydneychinesenewyear.com
Haymarket Chamber of Commerce is proudly supported by:




 
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