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Renovus Capital Partners and Petra Capital Partners Acquire Pragmatic Marketing, a Leading Provider of Product Management Training
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October 26, 2016  Wynnewood, PA - Renovus Capital Partners (“Renovus”), a Philadelphia area private equity firm and Petra Capital Partners (“Petra”), a Nashville based private equity firm announced today the acquisition of Pragmatic Marketing, LLC (“Pragmatic Marketing” or the “Company”).  Based in Scottsdale, AZ, Pragmatic Marketing is a corporate training company focused on serving product management and marketing professionals.  The Company’s product management framework and world class instructors are recognized as best-in-class by leading technology companies throughout the world.  The transaction will allow Pragmatic Marketing to expand its offerings and geographic reach to continue to serve the training needs of its clients.

“The Pragmatic Marketing team is thrilled to partner with Renovus and Petra,” said Jim Foxworthy, CEO.  “They took time to understand the strengths of our Company and management team, and will enable us to execute on our plan to continue to grow and provide world class training to the best technology companies, domestically and abroad.”

“Companies have come to understand the powerful impact that good product management can have on their organizations.  This realization is leading to increased influence of product managers within organizations and greater investment in the training of product leaders and their associates,” added Jesse Serventi, a Renovus founder.  “The market growth, combined with Pragmatic Marketing’s strong brand as a thought leader in the field, is exactly what we look for in companies.”

“We are excited to be partnering with Jim and his team,” concluded Doug Owen, a principal with Petra.  “Pragmatic has cultivated a driven and results-oriented culture that is a great fit for Petra and Renovus.  We look forward to our future together and continuing to build this great company.”

MHT MidSpan served as the sell-side advisor to Pragmatic Marketing, and Quarles & Brady, LLP provided legal counsel to the Company.  DLA Piper served as legal counsel to Renovus and Petra.

About Pragmatic Marketing
Since 1993, Pragmatic Marketing has been delivering targeted training courses to technology companies around the world. The company’s courses, taught by instructors with real-world experience leading successful product teams, are based on a proven framework for creating market-driven products people want to buy. With over 100,000 individuals trained, in over 25 countries, they are the industry standard used by successful product management and marketing organizations worldwide. 
 
About Petra Capital Partners
Petra Capital Partners is a Nashville, TN-based private equity firm engaged in providing growth capital for technology, business services and healthcare companies located throughout the United States. Petra’s team specializes in partnering with outstanding management teams to provide creatively structured capital solutions for high growth companies in a collaborative manner. Petra has a proven track record of success assisting entrepreneurs, management teams, and co-investors in building sustainable high-growth companies.  Petra’s record spans 20+ years investing more than $650 million in over 100 companies. Petra is licensed as a Small Business Investment Company (SBIC) by the U.S. Small Business Administration, and was named SBIC of the Year in 2012, after helping to create more than 8,000 jobs through our investments.  


About Renovus Capital Partners
 
Founded in January 2010, Renovus Capital Partners is an education-focused private equity fund based outside of Philadelphia with $485 million in assets under management across two funds. Renovus invests in small and mid-sized businesses within the education, training and human capital sectors, including both educational institutions and companies that provide these institutions with technology, content and services as well as corporate training, consulting and outsourcing businesses. The Fund is particularly interested in growth-oriented businesses, and the Renovus team actively partners with management to build its portfolio companies through acquisitions, new strategic initiatives and operational improvements. The Renovus team has a combined 50+ years of experience investing in the education and training sectors and the founding partners have been working together since 2005. Renovus is a licensed SBIC.
 
Brad Whitman
Brad.whitman@renovuscapital.com
646.660.4040

 
Atif Gilani
Atif.gilani@renovuscapital.com
917.340.2173

 
Jesse Serventi
Jesse.serventi@renovuscapital.com
484.416.0856

 
Fred Hill
Fred.hill@renovuscapital.com
973.493.0868

 
Bill Landman
William.landman@renovuscapital.com
610.896.3000
 
Grayson Harcourt
Grayson.harcourt@renovuscapital.com
512.853.0062

 
Mohammed Tufail
Moe.tufail@renovuscapital.com
201.450.8168
Renovus Capital Partners Portfolio

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Atomic Learning trains teachers and students on how to use a wide range of education-related software applications through an online platform with more than 50,000 individual tutorials.

Cooperative Strategies (fka Dolinka Group) is a provider of consulting services to K-12 schools with a focus on school facility planning and funding.

EDIC College is a career college offering associate’s degrees and certificates in a variety of health-related fields at three campuses in Caguas, Puerto Rico.

EMS is a medical simulation solutions provider to medical and nursing schools and hospitals. The Company designs, installs, and supports the technology platform that records and manages the activities occurring within medical simulation centers.

Hillsboro Aero Academy is a provider of ab initio pilot training to domestic and international students.  The Company offers a variety of training programs for both fixed wing and helicopter pilots and has approximately 450 students across its three campuses. 

Image Process Design provides enterprise content management solutions to healthcare, insurance and financial companies, under its Ultera brand. IPD intends to accelerate growth through additional investments in R&D, sales and marketing, as well as by partnering with Prime Technology Group, a Renovus portfolio company.

Linkage offers a variety of leadership training programs for senior and high potential executives of large companies, covering such areas as organizational development, innovation, team assessment and women in leadership.

Phoenix East Aviation is a provider of ab initio training for U.S. and international students seeking to become commercial pilots.  The school has approximately 300 students at its single campus in Daytona Beach, Florida.

Prime Technology Group is a provider of customized software solutions and mission critical IT services to insurance, healthcare and other companies that provide web-enabled services.  

South College of Tennessee is a private sector university offering a variety of degrees in health, legal, education and business, including a Master’s level program in Physician’s Assistant and a Doctoral level Pharmacist program. (Exited)

Stratus Prep is a provider of admissions counseling and test prep services to students applying to professional, graduate and undergraduate schools.  The Company delivers these services through a network of counselors who are all graduates of top business schools, many of whom have prior experience working in admissions departments at elite institutions. 

Telemedia, Inc is a provider of technical training content and programs for large industrial companies around the world.  Delivered both online and in-person, these programs train industrial workers to maintain and operate complex machinery, observe proper safety precautions and comply with government regulations.  

Versifit Technologiesis a leading provider of end-to-end data warehousing and analytic reporting solutions to school districts throughout the United States.  Versifit is a subsidiary of Atomic Learning.
 
Copyright © 2016 Renovus Capital Partners, All rights reserved.


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