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History of the JCI Logo

The shield symbol was originally used by the US Junior Chamber to represent “one who protects or defends.” As active citizens, JCI members were and are expected to protect and defend their communities and the world. Originally, the US Junior Chamber used a map of the United States inside the shield.

When the organization became international, the map was replaced by the globe symbol, which is a map of the world with the North Pole in the center. It is the exact same globe symbol used in the United Nations logo. As one of the first non-governmental organizations with Special Consultative Status in the UN, JCI was given permission at that time to use the UN symbol within our logo.

Each JCI Organization used a version of this mark with their organization name incorporated in their own way, until in 2003 all Junior Chamber organizations were asked to unite under the name JCI and follow the current version of the JCI Corporate Identity Guidelines.

Source:
2009 JCI Corporate Identity Guidelines
 
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